PPC Growth Architect — Data-Driven Lead Gen

PPC Specialist / Digital Marketing job at Gpac. Santa Monica, CA. With our firm's continuous growth, we are excited to expand our dynamic marketing team by inviting an experienced PPC Specialist to join us. We are a personal injury law firm located in California, known for our commitment to excellence and our dedication to the clients we serve. Specializing in advocating for individuals who have suffered due to negligence, we are focused on ensuring our clients receive the compensation and justice they deserve. PPC Specialist Position Overview We are seeking a PPC Specialist with a proven track record of developing and managing effective Pay-Per-Click (PPC) advertising campaigns. The ideal candidate will bring extensive experience in managing PPC initiatives within the legal or professional services sector, showcasing a deep understanding of PPC platforms such as Google Ads and Bing Ads. This role involves a significant amount of collaboration with our marketing team to craft strategies that enhance our online presence, generate high-quality leads, and drive our firm's growth. PPC Specialist Key Responsibilities

• Develop, implement, and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising.
• Conduct thorough keyword research, ad copywriting, and landing page optimization to maximize campaign performance and ROI.
• Monitor, analyze, and report on campaign performance metrics, leveraging data to inform decision-making and campaign optimization.
• Execute A/B testing for ad creatives, targeting, and bidding strategies to continually refine and improve campaign results.
• Stay abreast of PPC trends, best practices, and platform updates to ensure our strategies are current and effective.
• Work collaboratively with internal teams to ensure PPC strategies align with overall marketing goals and business objectives. PPC Specialist Qualifications
• Bachelor's degree in Marketing, Advertising, or a related field.
• Extensive experience managing PPC campaigns, preferably within the legal or professional services industry.
• Expertise in PPC platforms including Google Ads, Bing Ads, and a strong proficiency in Google Analytics.
• Demonstrated ability to analyze data, draw actionable insights, and drive campaign optimization.
• Excellent communication, teamwork, and collaboration skills.
• A detail-oriented mindset with a commitment to staying informed on the latest PPC trends and innovations. PPC Specialist Benefits
• Competitive salary - $120K-$150K (depending on experience)
• Comprehensive health benefits package.
• Professional development and continuous training.
• A supportive, collaborative work environment with significant growth and advancement opportunities. If you are a driven, detail-oriented PPC Specialist with a passion for digital marketing and a desire to contribute to a team dedicated to making a difference, we would love to hear from you. All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations. GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990. We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.