Media Planner

Data-Driven Media Planner

Razorfish is seeking a data-driven Media Planner with a strong foundation in audience strategy, audience development, and programmatic media. In this role, you'll partner closely with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies, develop data-driven targeting recommendations, and leverage consumer insights to drive smarter marketing decisions and measurable business outcomes across multiple brands.

Responsibilities:

• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
• Lead audience development, segmentation, and audience management initiatives across brands
• Conduct audience overlap analyses and identify optimization opportunities
• Partner with Programmatic teams to create audience activation and targeting strategies
• Translate audience data and consumer insights into actionable recommendations
• Analyze campaign and audience performance to inform future planning
• Present audience insights and strategic recommendations to clients and internal stakeholders
• Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life cycle
• Maintain and organize campaign-specific materials in team's shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Assist in the development of client-facing campaign performance reports
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags into ad exchange environments
• Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing

Qualifications:

• Bachelor's degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 2-4 years of experience in Media Planning, Audience Strategy, Programmatic Planning, or a related field
• Strong experience with audience segmentation, audience development, and audience strategy
• Solid understanding of programmatic media, DSPs, and audience activation
• MUST HAVE: Experience with Yahoo DSP, DV360, The Trade Desk (MIN 2 OF THE 3)
• Additional software experience with MRI, Comscore, Nielsen, LiveRamp, Epsilon, or other audience/data platforms is a plus
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
• Experience developing data-driven audience recommendations
• Strong client-facing communication and presentation skills
• Ability to analyze campaign performance and audience insights to drive strategy
• Understanding of traditional and interactive media planning elements
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong analytics, organizational, and communication skills

Compensation Range: USD $60,800.00 - USD $80,000.00/Annually.