CRM Specialist

Crm Specialist - Stamford At PMI U.S., we are building a modern nicotine business focused on helping make a future without cigarettes a reality in America. As the U.S. businesses of Philip Morris International, we are investing in new products, science, and capabilities to provide the approximately 25 million legal age adults who still smoke with better alternatives. Our approach is rooted in innovation, responsible marketing, and a growing U.S. footprint that spans manufacturing, technology, and commercial operations across the country. That creates real opportunity. You'll have the space to take ownership, develop new ideas, and contribute to work that is shaping our business and the category. We're looking for people who are curious, collaborative, and motivated by progress because the scale of what we're building creates room to grow in different directions. Our U.S. headquarters in Stamford, Connecticut, is at the center of it all just steps from the Metro North station with direct access to New York City, and connected to a national network of teams driving impact across the country. The CRM Analyst supports the planning, execution, reporting, and optimization of CRM programs across assigned brands, working closely with the CRM Manager to deliver effective, compliant, and consumer‑centric communications. This role focuses on campaign coordination, quality assurance, reporting, and performance analysis across CRM channels including email, SMS/MMS, and direct mail. CRM Program Execution Support Assist the CRM Manager in the execution of CRM programs across email, SMS/MMS, and direct mail, ensuring accuracy, timeliness, and alignment to brand and business objectives. Coordinate campaign execution activities with internal CRM operations teams and external vendors, including scheduling, asset handoffs, QA, and deployment readiness. Perform campaign QA and validation (e.g., targeting logic, content setup, timing, compliance checks) prior to launch. Maintain campaign documentation, calendars, and status trackers to support operational visibility and prioritization. Reporting, Analytics, and Insights Own routine CRM reporting, including weekly and monthly performance dashboards and campaign readouts. Track CRM activity and performance across channels, audiences, and lifecycle stages. Support the analysis of campaign results, test outcomes, and trends, identifying early insights and areas for optimization. Partner with the CRM Manager to evolve from descriptive reporting into insight‑driven analysis, recommendations, and test learnings over time. Salesforce Marketing Cloud & Tools Support Utilize Salesforce Marketing Cloud in a reporting, QA, and validation capacity, supporting journeys and campaigns owned by the CRM Manager and operational teams. Assist with data validation, audience counts, and performance pulls within Salesforce and related reporting tools. Leverage tools such as Power BI, SQL, Excel, and Google Analytics to support reporting and analysis needs, as required. Cross‑Functional & Stakeholder Collaboration Support the CRM Manager in day‑to‑day coordination with Brand, CX, Data, IT, Compliance, Legal, Consumer Care, and agency partners. Serve as a point of contact for recurring CRM processes or questions over time, escalating issues and recommendations as appropriate. Help ensure CRM programs are well‑understood, well‑documented, and effectively executed across teams. Compliance, Data Stewardship & Governance Adhere to CRM governance standards, data privacy requirements, and regulated marketing policies. Support compliance reviews, documentation, and approvals for CRM campaigns and programs. Promote responsible data usage and consumer trust in all CRM activities. Who we're looking for: Bachelor's degree in Marketing, Business, Analytics, or a related field. 13 years of experience in marketing, CRM, digital marketing, or a related analytical role. Experience supporting direct marketing or lifecycle marketing programs preferred. Experience in CPG or regulated consumer‑facing industries preferred. Demonstrated ability to work cross‑functionally and support marketing programs in a fast‑paced environment. #J-18808-Ljbffr