Senior Director of Sales Operations

Location: Houston, TX area, or Pennsylvania, New Jersey, New York, or Delaware

Reports to: CEO

Status: Full-time | Exempt

We are looking for a Senior Director, Sales Operations, who will be responsible for the development and direction of the company's sales strategy, revenue roadmap, and top-line growth objectives. Reporting directly to the CEO, this role requires a leader with a strong skill set in sales strategy and organizational leadership, oversight of the Sales Support/Customer Service function, and close collaboration with Marketing to support an exceptional customer experience.

Duties/Responsibilities

Define and lead the overall sales strategy in collaboration with the executive team.

Motivate and guide sales leadership to consistently meet and exceed sales quotas.

Recruit, develop, and mentor a high-performing sales leadership team, fostering a culture of excellence and accountability.

Lead the Sales Support/Customer Service function, ensuring accurate order processing, on-time delivery, and responsive retailer and consumer support.

Drive cross-functional alignment by working with Marketing, Accounting, New Product Development, Supply Chain, and Operations to turn sales strategy into results.

Analyze sales and operational metrics to assess performance against revenue goals, profitability targets, and emerging market opportunities.

Lead the development of financial forecasts and sales projections to inform executive-level strategic planning.

Generate data and insights from customer preferences to refine sales approaches and direct efforts effectively.

Identify and evaluate potential new markets, channels, and customer segments for growth.

Develop comprehensive e-commerce strategies to drive online sales growth for direct-to-consumer and retail partner platforms.

Collaborate with cross-functional teams to optimize and enhance e-commerce operations and customer engagement.

Establish territory frameworks and performance targets for the sales teams.

Work closely with the Marketing department to align sales strategy with integrated strategies and campaigns that enhance the overall customer experience.

Collaborate on market research and customer feedback to refine sales tactics and improve product offerings.

Represent the company in strategic customer engagements, trade association meetings, and industry events to enhance brand visibility and partnerships.

Travel up to 30%.

Required Skills/Abilities

Exceptional verbal and written communication skills, with the ability to influence at all organizational levels.

Proven track record of excellence in sales leadership and customer relationship management.

Experience leading Sales Support/Customer Service teams.

Strong analytical skills with a focus on data-driven decision-making.

Excellent organizational skills and attention to detail, with the ability to manage multiple priorities.

Problem-solving abilities with complex customer challenges.

Proficient in Microsoft Office Suite and CRM software.

Training and development of people.

Education and Experience

Bachelor's degree in Business, Business Administration, or a related field; MBA preferred.

A minimum of 7–10 years of progressive experience in sales leadership, with national retail accounts and a demonstrated record of achieving sales targets and driving growth.

A proven track record of driving revenue growth for a small to mid-size brand would be a plus.

Competitive salary and performance-based bonuses.

Comprehensive health and wellness benefits.

Opportunities for professional development and career advancement.

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