Integrated Marketing Communications Specialist
Full-time
- Market Research & Analysis: Deeply understand the e-cigarette market dynamics, competitor strategies, and consumer behavior to provide data support for marketing decisions.
- Strategy Planning & Execution: Develop integrated marketing communication strategies, including digital marketing, social media marketing, content marketing, PR activities, etc., and ensure effective implementation of these strategies.
- Brand Management & Communication: Responsible for shaping the online and offline image of the e-cigarette brand, enhancing brand awareness and reputation through creative content.
- Channel Management & Optimization: Manage and optimize various marketing channels, including social media, search engines, email marketing, etc., to improve marketing efficiency and conversion rates.
- Budget Management & Effectiveness Evaluation: Develop marketing budgets, monitor the input-output ratio of marketing activities, regularly evaluate marketing effectiveness, and make optimization adjustments.
Vacancy posted more than 2 months ago
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