Product Marketing Lead: Build the Function from Scratch

About AptiaFounded to shape the future of pensions, health, and insurance solutions, Aptia is a leading professional services firm dedicated to simplifying complexity for businesses and individuals. We bring together cutting-edge technology and deep industry expertise to help organisations navigate an evolving landscape with clarity and confidence.With a presence in the US, UK, India, and Portugal, we support over six million people and more than 1,100 clients, delivering solutions that drive efficiency, enhance financial security, and provide peace of mind.Our strength lies in the combination of smart technology and expert teams, ensuring that managing pensions, health, and insurance is more effective. By focusing on innovation, accessibility, and client success, we help businesses take care of their people, so they can focus on what they do best.And we are expanding. Aptia Group is not only fueled by our investors' backing but also by our commitment to foster the growth and success of our people. At Aptia, we're investing heavily in learning and development, paving unique career paths for our colleagues.Specialist. Responsive. Thoughtful. Our values aren't just words; they are the backbone of our business. Our team embodies our values daily, to surpass client expectations, evolve constantly and nurture genuine relationships for the long-term.Job requirementsAptia is looking for a Product Marketing Lead who thrives on ownership and loves building things from the ground up. In this role, you will be the voice of our products in the market, translating complex features into messaging, materials, and go-to-market strategies that drive adoption, awareness, and impact.This is a unique opportunity to shape the product marketing function from scratch, influence cross-functional teams, and make a visible difference in how our products succeed with clients, brokers, and prospects. You will be the bridge between Product, Marketing, and Commercial teams, owning the strategy and execution of every launch and client-facing communication.What you'll be doingOwn go-to-market strategy and execution for all product releases and enhancementsDevelop clear, compelling product positioning and messaging for clients, prospects, and brokersCreate sales enablement materials including overviews, one-pagers, competitive guides, and presentationsConduct market and competitive research to inform strategy, positioning, and differentiationPartner with Product, Marketing, and Commercial teams to make complex capabilities client-readyLead communications to clients about new features and updatesTranslate technical product updates into engaging content for campaigns, events, and external communicationsBuild and define Aptia’s product marketing function, establishing processes, frameworks, and best practicesWhat we're looking for7+ years of experience in product marketing, product management, or related roles in HR technology or benefits administrationProven experience leading go-to-market activities for new products or enhancementsAbility to simplify complex concepts into clear, client-ready messagingExcellent written and verbal communication skills with strong attention to detailExperience collaborating across Product, Sales, and Marketing teamsStrategic thinker who can balance high-level positioning with hands-on content creationComfortable owning projects end-to-end in a fast-paced, evolving environmentExcited by the chance to build a product marketing function from scratch and make a lasting impactHow to applyIf you are interested in this role, then we’d love to hear from you. Please go ahead and click apply and submit your resume with appropriate contact information.Aptia is committed to creating a diverse, inclusive and equitable work environment. At Aptia, fostering an equitable and inclusive environment for all our people to flourish is a priority. We are an equal opportunity employer and aim to attract and retain the best people without attention to age, background, disability, ethnic origin, family duties, political affiliation, race, religion, gender and sexual orientation.If there are any reasonable adjustments we can make to the recruitment process to ensure it is accessible to you, we encourage you to reach out to us. #J-18808-Ljbffr Aptia Group