Social Media Manager Sr

Job Summary The Social Media Manager Sr owns the end‑to‑end organic social strategy, platform presence, and performance measurement framework for the organization. This senior subject matter expert is accountable for social media outcomes across all platforms and divisions, drives enterprise‑level integration, and builds data‑driven feedback loops that reduce dependence on paid media over time. The role leads cross‑functional partnerships with Creative, Content, Analytics, PR, Paid Media, and Compliance, contributing directly to enterprise brand strategy and social investment decisions. Job Responsibilities Organic Social Strategy Define and own the full organic social strategy across LinkedIn, Instagram, Facebook, X, and emerging channels, determining platform investment, content performance, and alignment with broader brand and growth objectives. Establish and govern social KPIs, performance baselines, and measurement frameworks, holding channels accountable to defined brand and business outcomes. Lead the social channel roadmap, driving capability improvements, platform investment decisions, tool and technology evaluations, and emerging format adoption. Serve as the subject‑matter expert for organic social, staying ahead of platform algorithm changes, industry developments, and competitive strategies in the financial services space. Contribute directly to enterprise brand strategy with senior‑level perspective on social’s role in brand building, audience development, and long‑term paid media efficiency. Content Development & Editorial Oversight Lead the development and governance of the social content framework, defining voice, tone, format, frequency, and audience targeting standards across all active platforms. Partner with Creative, Content, and divisional marketing teams to ensure social content aligns with brand messaging and is adapted appropriately for each platform and audience. Own and enforce community management standards, ensuring interactions reinforce brand voice, build genuine audience relationships, and reflect organizational values. Drive content innovation by piloting new formats, platforms, and storytelling approaches that advance social capability and brand engagement. Oversee editorial governance across all social activity, ensuring content quality, publishing accuracy, compliance requirements, and brand consistency are maintained at scale. Performance Measurement & Optimization Own the social performance measurement framework, tracking organic reach, engagement, follower growth, and contribution to downstream brand health and paid media efficiency. Develop and deliver regular performance reporting for marketing leadership, translating data into strategic recommendations and investment decisions. Lead a structured content testing agenda (A/B testing across format, copy, creative, cadence, and audience variables) to drive systematic performance improvement. Conduct competitive social analysis, tracking peer and industry strategies, and identify opportunities to differentiate and strengthen the organization’s presence. Maintain and socialize a learning log that captures test outcomes, codifies best practices, and ensures insights are systematically applied across all social activity. Cross‑Functional Collaboration Partner with Paid Media, Creative, Content, Analytics, PR, Investor Relations, and Compliance to advance organic social performance and capability. Collaborate with Paid Media and performance marketing teams to ensure social strategy complements paid social investment, reducing cost per impression. Work with PR and Investor Relations to amplify earned media and executive thought leadership through social channels. Incorporate brand health and awareness data into strategy decisions, linking organic social performance to the broader brand measurement system. Partner with Legal and Compliance to ensure all content meets regulatory requirements without sacrificing authenticity or engagement, proactively managing risk in a complex, multi‑platform environment. Additional Accountabilities Perform special projects and additional duties as required. Adhere to regulatory and compliance policies and complete required training. Maintain compliance with applicable federal, state, and local laws and regulations. Job Requirements Required Qualifications Undergraduate Degree in Marketing, Communications, Journalism, or a related field. 8+ years of experience in social media strategy, digital marketing, or a related field, with demonstrated progression to senior strategic ownership of organic social across multiple platforms. Track record of building organic social presence and driving measurable audience growth, engagement, and brand health outcomes at an enterprise level. Advanced analytical skills, able to translate complex performance data into strategic decisions, investment recommendations, and executive-level reporting. Experience developing social strategy across multiple platforms and audience segments simultaneously. Experience owning social content architecture, platform governance frameworks, measurement strategy, and optimization programs at scale. Expertise in audience strategy, platform algorithms, and content‑focused execution for brand awareness, engagement, and long‑term brand health objectives. Strong written communication skills with the ability to write consistently in a compelling brand voice across platforms. Preferred Qualifications Experience in financial services or a highly regulated industry. Experience developing B2B and B2C social strategy, including LinkedIn thought leadership programs for commercial or professional audiences. Experience connecting organic social performance to broader brand health metrics and paid media efficiency outcomes. Experience building and scaling structured content testing programs that drive systematic performance improvement across a complex, multi‑platform environment. Familiarity with social listening tools, analytics platforms, and community management systems. Job Competencies Advanced organic social expertise, full ownership of strategy, execution, optimization, and brand outcomes. Advanced analytical skills, translating performance data into strategic decisions and executive insights. Exceptional written communication, writing compellingly and consistently across platforms and formats. Data‑driven experimentation, building structured testing programs for systematic improvement. Consistency across divisions and audiences without fragmentation. Strong enterprise collaboration across Creative, Content, Analytics, Paid Media, PR, and Compliance. Governance and risk management discipline for content quality, compliance, and brand standards. Knowledge of platform algorithm dynamics, emerging formats, and competitive strategies in financial services. Relationship building with stakeholders, communicating clearly and engaging proactively. Physical Demands (ADA) No unusual physical exertion is involved. Equal Opportunity Employer Flagstar is an Equal Opportunity Employer. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, and the San Francisco Fair Chance Ordinance. Pay Range $111,352.50 – $183,618.00. #J-18808-Ljbffr Flagstar Bank