Marketing Specialist

We are seeking a strategic and results-driven Marketing Specialist to lead our marketing efforts and support business initiatives. The ideal candidate will have a strong understanding of B2B marketing in the construction industry, with experience developing and executing marketing strategies that enhance brand visibility and support company goals. Key Responsibilities Develop and implement a comprehensive marketing strategy aligned with the company’s business goals and growth objectives. Manage the company’s online presence, including website content, SEO, and social media channels (LinkedIn, Instagram, etc.). Create compelling content including brochures, newsletters, project profiles, and presentations to support business development. Coordinate marketing materials to promote company and achievements. Plan and manage company participation in industry events, career fairs, trade shows, and networking opportunities. Collaborate with business leaders, project management teams to develop, project proposals, and client presentations. Maintain and update a database of marketing materials, project photography, and client testimonials. Monitor market trends, competitor activity, and customer insights to inform marketing tactics and strategy. Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field. 3+ years of marketing experience, preferably in the construction, engineering, or B2B services sector. Strong understanding of the construction industry, particularly mechanical contracting, is a plus. Excellent written and verbal communication skills. Proficiency with marketing tools such as Adobe Creative Suite, Canva, HubSpot, or similar. Experience with website CMS (e.g., WordPress), SEO, and analytics platforms (e.g., Google Analytics). Ability to manage multiple projects and deadlines in a fast-paced environment. Creative thinker with strong problem-solving skills and attention to detail. Preferred Skills Graphic design and/or video editing capabilities. Familiarity with proposal management and project pursuit processes in the construction industry. #J-18808-Ljbffr Critchfield Mechanical, Inc.