Inside Sales Representative - Industrial Automation

Automation & Factory Solutions (AFS)

Automation & Factory Solutions (AFS), a SunSource company, helps manufacturers improve productivity, efficiency, and performance through innovative automation technologies, industrial products, and engineered solutions. We partner with customers across North America to solve complex manufacturing challenges, optimize processes, and implement safe, efficient solutions tailored to their unique needs. Through our network of local branches, we provide customers with stocking inventory, technical support, training, and dedicated sales teams to keep their operations moving forward.

The Inside Sales Representative is responsible for managing House accounts, following up on inbound leads, and supporting marketing initiatives to drive portfolio growth. This role emphasizes customer relationship management through timely quote follow-ups, strategic outreach, and identification of upsell and cross-sell opportunities. Ideal candidates will bring prior sales experience, strong communication skills, and the ability to excel in a fast-paced environment.

Hybrid role with flexibility to work from both home and office aligned with an AFS location.

Essential Functions

• Proactively follow up on quotes, proposals, and customer inquiries.
• Research customer history and sales trends to identify opportunities.
• Re-engage with inactive customers to recover lost business and expand new opportunities.
• Maintain accurate and up-to-date records in ERP and Salesforce systems.
• Follow up on inbound leads from suppliers, websites, and marketing campaigns.
• Collaborate with sales managers to transition accounts to outside sales when appropriate.
• Partner with Application Engineers and Customer Service to fulfill customer needs.
• Escalate unresolved customer issues to management and assist in resolution.

Experience, Education and Skills

• 24 years of related sales experience
• Proficiency in Microsoft Office, with intermediate Excel skills.
• Experience with ERP systems and Salesforce.
• Excellent verbal and written communication skills.
• Self-motivated, outgoing, and skilled at relationship building.
• Strong analytical and decision-making abilities.
• Ability to multi-task, prioritize, and thrive in a dynamic environment.
• Experience in industrial automation or a related industry is preferred.