Director, Digital

POSITION SUMMARY

The Director, Digital will personally plan, build and optimize full-funnel, multi-channel digital programs — spanning paid media, search, web, social and content, plus audience analytics — that deliver measurable results for CURA’s clients and support the agency’s own growth. Reporting to the AVP of Digital Marketing, this role combines hands-on campaign execution with day-to-day collaboration with other members of CURA’s digital team, translating performance data and emerging digital trends (including AI-powered search and discovery) into work that clients and agency leadership can see and act on.

RESPONSIBILITIES

• Digital Strategy & Hands-On Execution : Partner with account and client teams to shape digital recommendations, then personally build and execute the resulting plans – translating audience insights and performance data into measurable, actionable digital campaigns for clients.
• Full-Funnel Campaign Development : Build and execute full-funnel, multi-channel digital campaigns spanning paid search, programmatic display, paid social, video, email, and mobile to drive audience engagement and client outcomes.
• Paid Media Management : Manage the execution and optimization of paid media campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms – including marketing automation, conversion rate optimization, and audience segmentation and targeting – tracking budgets and vendor relationships to maximize ROI.
• Search & Digital Intelligence : Conduct digital audits to diagnose content gaps, keyword authority, crawlability issues, and competitive positioning; monitor organic and AI-driven search performance (SEO, AEO/GEO) using tools such as Google Search Console and SEMrush.
• Analytics & Reporting : Use GA4, Hotjar, VWO, and reporting platforms such as Looker Studio or HubSpot to track campaign performance, and translate complex data into clear, digestible insights and recommendations for clients and non-technical stakeholders.
• CRM & Email Marketing : Oversee CRM workflows and campaigns using platforms like ActiveCampaign, segmenting audiences to deliver personalized, high-impact messaging.
• Content & Social Media Oversight : Guide the development of compelling digital content in partnership with creative teams and oversee organic and paid social media strategy to meet campaign objectives.
• Digital Culture & New Business Support: Help build a digital-first culture at CURA by sharing emerging digital tools, tactics, and trends with colleagues, and contribute digital recommendations to new business pitches and existing client engagements.
• Cross-Functional Collaboration: Partner closely with creative, strategy and account teams to ensure digital campaigns meet deadlines, client expectations and performance goals.

QUALIFICATIONS

• Bachelor’s degree in marketing, communications, advertising, business, or a related field.
• 5-7 years of digital marketing/digital media experience, preferably within an agency setting; healthcare, public affairs, or advocacy experience is a plus.
• Strong, hands-on experience with paid advertising tactics across paid search, programmatic display, paid social, and video, with in-platform execution experience (Meta Ads, LinkedIn Campaign Manager, Google Ads, etc.).
• Experience with marketing automation, conversion rate optimization, and audience segmentation and targeting.
• Strong command of SEO fundamentals and emerging AI-driven search and discovery practices (AEO, GEO, generative engine optimization).
• Proficiency with analytics, CRM, and reporting platforms (GA4, Hotjar/VWO, HubSpot, ActiveCampaign, Looker Studio, or similar), with the ability to translate technical data into clear, actionable recommendations for non-technical stakeholders.
• Fundamental understanding of web and app development, mobile optimization, UI/UX, and content strategy, with the ability to connect strategy across channels and touchpoints.
• Some experience mentoring or guiding junior colleagues is a plus, along with the ability to thrive in a fast-paced, growth-oriented environment.
• Excellent written, verbal, and client-facing presentation skills, with confidence presenting digital expertise in formal pitches and client meetings.
• Strong organizational skills and attention to detail, with the ability to manage multiple accounts and projects simultaneously.

WHAT WE OFFER

• Unlimited PTO after one year of employment
• Weekly free lunches (plus lots of free snacks and drinks in the office!)
• Robust health benefits program
• 401K with company match
• Hybrid work environment
• Workplace and off-site social gatherings and company retreats
• Professional learning and development opportunities
• Paid maternity/paternity leave
• Transportation stipend
• Paid one-month sabbatical after 5 years

ABOUT CURA

CURA Strategies is an integrated strategic communications and public affairs agency exclusively focused on healthcare and wellness.

Our name, CURA – Latin for care, concern, and attention to others – exemplifies our mission: to work with clients to transform the healthcare system and improve lives. Whether our client is a business, a nonprofit or a government agency, we believe that taking transformative action to improve people’s lives is always the winning strategy. Our culture is built on a love for transforming healthcare through integrated communications, a desire to proactively serve and contribute, and strong partnership with our clients to deliver results.

Led by a bipartisan team of DC communications veterans, our approach has received considerable notice from industry peers. Since its launch in 2016, the company has received numerous awards and recognition, including:

• Washington Business Journal, Best Places to Work in Greater Washington (2025, 2026)
• PRovoke Media, North American Boutique Agency of the Year (2023)
• PRWeek, Outstanding Boutique Agency of the Year, Finalist (2023)
• PR News, Top Places to Work in PR (2020)
• PRovoke Media, Global and North American New Agency of the Year (2018)