Senior SEO Strategist

Senior SEO Strategist

The Senior SEO Strategist at SiteCare plays a vital role in maintaining and optimizing WordPress websites, focusing on technical implementation, SEO best practices, and detailed documentation to support our clients' digital success. This position requires a strong foundation in technical SEO, hands-on experience with WordPress, and a commitment to precision and continuous improvement.

This is a full-time, fully-remote position, ideal for a detail-oriented professional eager to grow within a collaborative environment.

Core Competencies

Technical SEO Expertise

• Strong command of crawling, indexing, rendering, schema, internal linking at scale, log file analysis, and Core Web Vitals
• Daily proficiency with Ahrefs, Screaming Frog (or Sitebulb/Lumar), Google Search Console, and GA4
• Comfortable reading HTML, CSS, and JavaScript well enough to assess SEO impact and write implementation specs
• Looker Studio reporting experience, with at least passing familiarity with BigQuery for GSC exports

WordPress Optimization

• Clear understanding of the WordPress hierarchy and template structure
• Skilled in implementing SEO best practices within WordPress environments using plugins like Yoast and Rank Math.
• Maintains and updates WordPress core, themes, and plugins while considering SEO implications.
• Enhances website performance for search engine visibility.
• JSON-LD Implementation and optimization for schema implementation, including familiarity with popular schema-based WordPress plugins
• Execute on-page SEO optimizations, including metadata and image file name adjustments, alt tags, and header tag structures.
• Implement and troubleshoot schema markup and structured data.
• Manage URL structures, 301 redirects, canonical tags, and XML sitemaps.
• Monitor and resolve crawl errors to ensure proper indexing of new and updated content.
• Coding skills are not required but would likely be useful in this role.

Detail-Oriented Documentation

• Tracks and documents SEO issues, improvements, and implementations with accuracy.
• Obsessive use of annotations in tools like GA4 and Debugbear and Microsoft Clarity.
• Creates comprehensive work logs and maintains up-to-date technical SEO documentation.

Measurement and Analytics SEO Monitoring & Reporting

• Conduct regular SEO health checks using tools like Ahrefs.
• Monitor and report on technical SEO metrics and improvements.
• Maintain detailed logs of technical issues, implementations, and progress.
• GA4 event design, conversion tracking, and attribution.
• Looker Studio reporting.
• Server log analysis for crawl behavior (real technical SEO once sites get bigger).
• A baseline reporting cadence and KPI framework, including non-Google metrics.

Client Organic Search Growth

• Keyword research, topic modeling, and pillar/cluster content strategy
• Competitive gap analysis using Ahrefs (content gaps, keyword gaps, link gaps)
• Editorial collaboration: writing briefs, working with content teams, shaping what gets published
• Forecasting traffic and pipeline impact, setting measurable growth targets
• Internal linking as a programmatic growth program, beyond cleanup
• Conversion path awareness, working with CRO optimization
• Information architecture for new content pillars

AI/LLM Discovery

• Explicit experience monitoring brand visibility across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Copilot
• Familiarity with GEO tooling: Ahrefs Brand Radar, Profound, Otterly, Peec AI, AthenaHQ, Scrunch
• Content structuring for citation: original research, primary data, named expert sources, extractable formats (definitions, comparisons, Q&A blocks)
• Entity-based SEO and knowledge graph work, Wikipedia/Wikidata presence
• llms.txt, schema markup framed for AI extraction, structured FAQ and HowTo at scale
• Comfort writing point-of-view content. LLMs cite opinionated, sourced takes more than generic recap pages
• Tracking share-of-voice in AI answers as a reportable metric, not just rankings

Key Responsibilities

Portfolio Ownership

Own organic search and AI discovery performance for an assigned book of SiteCare clients, typically 12 to 15 accounts across our plan tiers, including sitecare.com. Set quarterly KPIs per client, defend them in internal reviews, and report progress to clients directly. Decide which work gets prioritized inside each engagement based on impact, with escalation paths defined for scope and budget changes.

Technical SEO Health

Keep every client site in your portfolio above an agreed technical health bar. Run scheduled audits, maintain a prioritized issue backlog, and partner with Delivery Managers to get fixes shipped. Be the person who notices indexing drops, Core Web Vitals regressions, and crawl budget waste before the client does.

Growth Strategy and Roadmaps

Build and maintain a 12-month organic growth roadmap for each client, refreshed quarterly. Conduct keyword and topic research, competitive gap analysis, and content opportunity sizing. Translate findings into a sequenced plan with traffic and pipeline forecasts the client can hold you to.

Content Collaboration

Write briefs that give SiteCare's content collaborators and client editorial teams everything they need: target queries, search intent, competitive context, internal linking targets, schema requirements, and citation-worthy elements. Review drafts for SEO and GEO fit before publish. Maintain the editorial pipeline alongside the client's marketing lead.

AI Discovery Program

Run SiteCare's AI visibility practice across client accounts. Monitor brand and topic presence in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews using Ahrefs Brand Radar and at least one dedicated GEO tool. Recommend and implement content, schema, and entity changes that improve citation rates. Define what "good" looks like in AI search and report on it monthly.

Reporting and Communication

Deliver a monthly performance report and a quarterly business review for every account in your portfolio. Lead the SEO and GEO portions of QBRs alongside the Client Success Advisor. Present audits and roadmaps to non-technical stakeholders without losing the technical substance.

Practice Building

Contribute to SiteCare's SEO and GEO practice beyond your portfolio. Maintain the team's audit playbooks, tooling stack, and reporting templates. Publish original research and point-of-view content under your name on sitecare.com and LinkedIn at an agreed cadence. Train Delivery Managers and Client Specialists on what they need to spot and escalate.

Cross-Functional Partnership

Work daily with Delivery Managers on implementation, Client Success Advisors on account strategy, and the leadership team on practice direction. Flag opportunities for development work expansions and net-new engagements when SEO findings reveal scope the client should invest in.

• Collaboration & Communication
• Work closely with the SiteCare team to support broader SEO strategies.
• Communicate progress and findings effectively with team members, stakeholders, and clients.

Required Skills & Qualifications

Professional Skills

• 4+ years in SEO with measurable growth results across multiple sites, agency or in-house
• Track record of owning organic strategy end to end: research, roadmap, execution, reporting.
• Hands-on WordPress experience at scale, including how plugin and theme choices affect SEO.
• Strong problem-solving, organizational, and time management skills.
• Client-facing experience presenting strategy and performance to non-technical stakeholders
• Excellent attention to detail, especially in technical documentation.

AI Discovery and GEO

• Working knowledge of how LLMs surface and cite content, and what makes a page citation-worthy.
• Experience monitoring brand and topic visibility across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
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