Digital Marketing / Principal Digital Product Manager

We are hiring a Digital Marketing Advisor GEO/SEO for fedex.com, office.fedex.com, and local.fedex.com. The role sets strategy, drives execution, and elevates GEO/SEO maturity. You will partner closely with Web & Digital teams (.com), Product, Go To Market, IT, Analytics, and regional teams to advance content and technical SEO, local SEO, and AI driven search readiness globally. Role owns GEO/SEO strategy for fedex.com, office.fedex.com, and local.fedex.com, driving organic revenue impact, AI search readiness (AIO/LLMs), and cross-functional alignment with Product, .com, Engineering, PR/Brand, and Content. Position ensures technical/content SEO direction, global/regional coordination, and consistent execution of high-value initiatives that strengthen visibility, authority, and conversion performance

Job Description

Key Responsibilities

• Define and execute GEO/SEO strategy for US domains, ensuring the channel drives measurable business and revenue impact.

• Lead FedEx's readiness for AI-driven search (AI Overviews, LLM answer engines) by driving experimentation and signal detection, and by guiding cross-functional teams (Digital PR, Brand, Content, Product, .com, Engineering) in the initiatives, prioritization, and roadmap decisions required to strengthen FedEx's authority and visibility across AI search experiences.
• Work together with the Global SEO team to define and steer Technical SEO direction, ensuring site health, discoverability, performance, and scalable patterns aligned with long-term strategy.
• Partner with regional teams to align global SEO strategy and support international SEO frameworks (hreflang, duplication control, language/country logic).
• Identify and prioritize high-value opportunities that improve revenue contribution and task completion across key journeys.

• Translate GEO/SEO strategy into measurable commercial outcomes by linking organic visibility to revenue, customer acquisition, cost-efficiency, and task completion, ensuring the channel operates as a predictable and accountable growth lever.
• Provide coaching, playbooks, templates, and guidance that uplift GEO/SEO maturity across global teams.
• Establish measurement foundations (brand vs non-brand, conversion mix including account registrations & shipments) and clearly articulate channel performance and commercial impact.

Required Qualifications

• 5-10+ years (enterprise) SEO experience.
• Strong learning agility and curiosity around emerging AI-driven search experiences.
• Deep SEO expertise with the ability to translate strategy into clear execution requirements.
• Strong analytical skills.
• Project management experience.
• Experience with Adobe LLM Optimizer, Conductor, SEMrush.
• Knowledge of schema.org and Knowledge Graph.
• Python/SQL for analysis (preferred).
• Global or multi-location experience (preferred).
• Bachelor's or Master's degree; fluent English.

Behavioral Attributes

• Decisive, direct, action-oriented.
• Assertive and confident.
• Comfortable navigating ambiguity.
• High accountability.
• Clear, transparent communicator.
• Entrepreneurial and proactive.

Tooling Exposure

• Adobe Analytics, Google Cloud Platform, PowerBi.
• Conductor, Adobe LLM Optimizer.
• Botify, OnCrawl, Screaming Frog.
• Adobe Experience Manager as a Cloud.
• Asana, Microsoft 365.

Minimum Education


Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.


Minimum Experience


Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product marketing, management, or technology support.


More advanced degrees may offset experience requirements. A related Master's Degree equals two (2) years experience.


Knowledge, Skills, and Abilities


Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.


Technical acumen.


Strong collaboration, communications and analytical skills.

Preferred Qualifications:

Pay Transparency:

Pay: Plano range: $7,882.48/mo - $13,006.09/mo

Additional Details: This position will be hybrid in Plano, TX and candidates must live within a 50 mile radius. This position is hybrid, meaning employees will be required to work at a FedEx Campus location four (4) times per week.

For details on our comprehensive benefits, click here .

Federal Express Corporation is an Equal Opportunity Employer including, Vets/Disability.

Reasonable accommodations are available for qualified individuals with disabilities throughout the application process. Applicants who require reasonable accommodations in the application or hiring process should contact View email address on click.appcast.io.

Applicants have rights under Federal Employment Laws:

• Know Your Rights
• Pay Transparency
• Family and Medical Leave Act (FMLA)
• Employee Polygraph Protection Act

E-Verify Program Participant: Federal Express Corporation participates in the Department of Homeland Security U.S. Citizenship and Immigration Services' E-Verify program (For U.S. applicants and employees only). Please click below to learn more about the E-Verify program:

• E-Verify Notice (bilingual)
• Right to Work Notice (English) / (Spanish)