Consumer Marketing & Community Manager (PC/Gaming)

Location: Onsite Preferred - Remote / Hybrid Considered Travel: Occasional Customer Visits & Conference Attendance Reports to: Product Marketing Manager Company Overview Carbice is redefining thermal management with advanced carbon nanotube technology. Our consumer product, the Carbice Ice Pad, brings a new standard to desktop CPU cooling- delivering reliable, maintenance-free performance that improves consistency over the life of a system. We are building a brand that resonates with PC enthusiasts, gamers, and builders who demand reliable performance. Role Overview We are seeking a Consumer Marketing & Community Manager to own and grow our desktop PC channel. This role will work directly with the Product Marketing Manager to execute strategies that drive awareness, adoption, and long-term value from our consumer audience. This is not just a marketing role - you will be responsible for building a community, shaping the voice of the brand, and developing a strong partner ecosystem that accelerates growth. Key Responsibilities Community & Channel Ownership Own and grow Carbice's presence within the PC gaming and DIY builder community Build and manage relationships with gamers, creators, modders, and enthusiasts Monitor customer sentiment, feedback, and demand signals to inform strategy Content & Education Develop educational content that clearly communicates the long-term reliability and consistency advantages of the Ice Pad Produce blog posts, guides, and technical content for PC builders and gamers Translate complex thermal technology into clear, compelling narratives Social & Digital Presence Build and manage Carbice's social media channels and online presence Develop campaigns that expand reach within gaming and enthusiast communities Execute content calendars aligned with product and campaign priorities Partnerships & Co-Marketing Co-own and grow Carbice's strategic partner ecosystem alongside the Product Marketing Manager Nurture and expand relationships across key partner categories: \ System Integrators: CyberPowerPC, Skytech Gaming, iBUYPOWER Cooling Providers & Heatsink Manufacturers: Asetek, Cooler Master, Bitspower D2C Channel Partners: TBD Influencers: Linus Tech Tips, Gamers Nexus, JayzTwoCents Develop and execute co-marketing campaigns, joint activations, and product collaborations Create scalable processes for partner onboarding, enablement, and campaign execution Identify new partnership opportunities within the gaming and PC ecosystem Podcast & Network Development Launch and host a Carbice-branded podcast focused on gaming, PC building, and innovation Feature partners, collaborators, and industry voices Build a network spanning gamers, influencers, esports organizations, and technical experts Campaigns & Growth Initiatives Design and execute marketing campaigns to grow the Ice Pad product line Expand reach through community-led and partner-driven initiatives Track performance and optimize campaigns based on data Customer Experience & Tools Monitor and improve the end-to-end customer experience Utilize CRM and support platforms (e.g., Zendesk) to track engagement and feedback Help build systems that support long-term customer retention and satisfaction Qualifications Required Experience in gaming, PC building, or enthusiast hardware markets Proven track record managing online communities and social channels Experience creating content (blog, video, social, or podcast) Strong understanding of digital marketing fundamentals Excellent written and verbal communication skills Experience with CRM and customer support tools (e.g., Zendesk or similar) #J-18808-Ljbffr Carbice