Consumer Marketing Specialist

Job Highlights Title: Consumer Marketing Specialist Type: Full Time Experience: 3 Years Function: Marketing Location: Atlanta, GA, United States Company: Ameris Bank Company Profile Ameris Bank (held by Ameris Bancorp) provides financial services, banking, mortgage, checking, business, wealth, savings, credit, retirement, trust, estate, commercial lending, SBA, treasury, small business, and financing. Job Profile The bank is hiring a Consumer Marketing Specialist who will be responsible for executing the strategy to market products and services to retail and consumer banking customers associated with Ameris Bank’s branch network. Performs other projects and duties as assigned. Education Level Bachelor’s Degree in Marketing or related field (required) Work Experience Minimum 3 years of relevant advertising, marketing and project management experience (required) Experience in an advertising agency (preferred) Qualtrics proficiency (preferred) Duties/Responsibilities Approve advertising materials that have been re-versioned from previously approved materials. Assist in managing the retail and consumer banking marketing budget. Develop and execute effective cross-sell strategies to increase current retail and consumer banking relationships. Ensure compliance with brand standards and regulatory requirements. In partnership with the Advertising Director and both internal and external teams, deliver thoughtful messaging and creative advertising to elevate demand program performance. Launch sales and marketing programs that drive pipeline in support of new product and solution introductions, new geographies, new market segments, and new personas. Manage all local field requests within the company ticketing system. Manage and communicate with select advertising vendors, which may include advertising agencies and other third-party suppliers. Manage company surveys and customer experience reporting via Qualtrics. Manage messaging and coordination of all in-branch merchandising. Manage select third-party vendors and affiliates. Partner closely with Business Banking, Mortgage, Sales, Sales Enablement, and others as needed (internally and externally) to ensure fully integrated execution of all programs. Proactively create relationships throughout the bank; be a trusted advisor to field teammates and a main point of contact for consumer banking marketing discussions. Recommend tools and technologies needed to advance our consumer banking marketing objectives. Report monthly on marketing metrics of campaigns to show efficacy and refine strategy; act as the main point of contact for all marketing reporting for the department. With the Director of Advertising, develop and execute the strategy to market products and services to retail banking and consumer customers and prospects; oversee end-to-end strategy and execution of all retail and consumer banking marketing campaigns and initiatives. Write monthly and as-needed communication to retail field teammates, including The Buzz teammate newsletter, and as-needed communications. Write, review, and proof marketing materials, including emails, advertisements, and communications. Skills/Knowledge/Abilities A proactive, ownership approach to responsibilities. Ability to write copy, proofread documents. Adobe Design proficiency preferred. Demonstrated ability to prioritize workflow. High attention to detail. Microsoft Office suite intermediate proficiency required, especially the ability to create and format PowerPoint documents. Proven ability to learn quickly, be resourceful, and meet deadlines in a dynamic environment. Strong verbal and written communication skills. Benefits/Perks The bank provides a comprehensive employee benefit package to all eligible employees. Employer’s Statement Ameris Bank is an Equal Opportunity Employer. #J-18808-Ljbffr FinanceInfos