Market Analyst

About the Opportunity

Our client is seeking a

Marketing Analyst - Product & Market Intelligence

to support product strategy, product development, and market intelligence within a technical manufacturing environment. This is

not a traditional digital marketing or campaign-focused role

. The position is focused on researching markets, customers, competitors, pricing, emerging technologies, and new product opportunities, then turning that information into clear, actionable recommendations for Product Management and Engineering. The successful candidate will work closely with Product Management, Engineering, Operations, Quality, Sales, and Marketing to ensure customer requirements, market intelligence, technical specifications, and business objectives are clearly researched, documented, analyzed, and communicated throughout the product lifecycle. Key Responsibilities

Conduct ongoing research into

market trends, emerging technologies, customer applications, and industry developments Research

new product opportunities, adjacent product categories, and emerging market segments Monitor competitor products, pricing, specifications, technology, patents, launches, partnerships, and strategic activity Conduct competitive product, feature, and specification comparisons Prepare research summaries and recommendations to support product strategy and innovation planning Gather and analyze

Voice of Customer

information from customers, distributors, sales teams, and other sources Identify recurring customer issues, unmet needs, product improvement opportunities, and emerging trends Translate market and customer insights into

actionable product and business recommendations Develop and maintain

Product Requirements Documents (PRDs)

and

Customer Requirements Specifications (CRS) Prepare business cases, presentations, Stage-Gate documentation, product summaries, and supporting development materials Support product-development and Stage-Gate review activities Assist with beta testing programs, customer surveys, evaluation forms, and product validation Analyze beta-testing feedback and prepare summary reports Monitor product performance metrics and support forecasting and product-investment analysis Support product lifecycle and end-of-life planning Help improve and establish repeatable processes for market research, competitive intelligence, Voice of Customer, and product-development documentation Qualifications

Bachelor's degree in

Business, Engineering, Marketing, Business Analysis, Technical Communications, or a related field 3+ years of experience

in business analysis, product development, technical documentation, product support, engineering administration, market research, or a related role Experience within

manufacturing, industrial products, technical products, or engineered products

strongly preferred Strong research, analytical, and competitive-intelligence skills Ability to gather, organize, interpret, and communicate complex information Strong technical and business writing skills Experience developing product requirements, business requirements, or supporting product-development documentation Strong organizational and project-coordination skills Ability to work effectively with both technical and non-technical stakeholders Strong attention to detail and document-control practices Understanding of product development and

Stage-Gate processes Proficiency with Microsoft Office and business-reporting tools Intermediate Excel skills or better Ideal Background

The ideal candidate has worked with

physical, manufactured, industrial, or engineered products

and can demonstrate experience researching markets, competitors, and customers and turning those findings into recommendations that influence product or business decisions. Experience with

market intelligence, competitive intelligence, Voice of Customer, New Product Development, product strategy, PRDs, CRS, business cases, or Stage-Gate processes

would be especially relevant. Why You'll Love Working Here: *Supportive, team-driven culture that values collaboration, transparency, and accountability *Opportunity to grow your career with a global workforce solutions leader serving multiple industries *People-first environment that encourages employees to bring their authentic selves to work *Strong focus on partnership, innovation, and delivering meaningful results for clients and candidates Why This Opportunity is Exciting: This role offers the chance to join a company that prioritizes both people and performance-where your contributions directly impact client success while giving you room to grow and develop professionally. About Acara Solutions Acara is a premier recruiting and workforce solutions provider-we help companies compete for talent. With a legacy of experience in various industries worldwide, we partner with clients, listen to their needs, and customize visionary talent solutions that drive desired business outcomes. We leverage decades of experience to deliver contingent staffing, direct placement, executive search, and workforce services worldwide. Pay - 80K -90K Job Requirements What You'll Bring: Bachelor's degree in

Business, Engineering, Marketing, Business Analysis, Technical Communications, or a related field 3+ years of experience

in market research, product development, business analysis, product support, technical documentation, engineering administration, or a related area Experience working with

industrial, manufactured, technical, or engineered products Strong

market research, competitive analysis, and analytical skills Ability to gather complex information and turn it into

clear, actionable recommendations Strong technical and business writing skills Experience with

product requirements, customer requirements, business cases, or product-development documentation Strong organizational skills and the ability to work across Product, Engineering, Sales, Operations, Quality, and Marketing Proficiency with

Microsoft Office, Excel, and business reporting tools What Sets You Apart: Experience with

Voice of Customer (VoC), competitive intelligence, product strategy, or market intelligence Exposure to

New Product Development, Stage-Gate processes, PRDs, or Customer Requirements Specifications A background working with

physical products

, particularly industrial equipment, machinery, tools, mining, energy, aerospace, or other technical products Proven ability to identify

customer pain points, market gaps, and new product opportunities Experience turning customer and competitor research into recommendations that have influenced a

product, pricing, or business decision A proactive mindset - you're comfortable building or improving research processes rather than simply following an existing one Strong curiosity and the ability to work independently with

incomplete information and ambiguous problems Additional Information: After you , you may receive a call or message from our AI Talent Scout about this role or other opportunities that match your skills and preferences.

AI agent

role is to help speed up your hiring process by answering questions, confirming basic information, and identifying whether there's a mutual fit. The call or chat may be recorded so that our recruiting team can review it - they make all final hiring decisions, while

AI agent

simply helps move you forward faster. The best part?

They are

available 24/7, so you can connect whenever it's convenient for you. By ing for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Acara Solutions and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may . Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at Website Privacy Policy | Acara Aleron companies (Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, TalentRise, Viaduct) are an Equal Opportunity Employer. Race/Color/Gender/Religion/National Origin/Disability/Veteran. Applicants for this position must be legally authorized to work in the United States. This position does not meet the employment requirements for individuals with F-1 OPT STEM work authorization status.