Senior Marketing Specialist

Senior Marketing Specialist Linde Inc. The Woodlands, TX, or Tonawanda, NY, United States What you will enjoy doing* You will develop and optimize email campaigns, nurture programs, event communications, and marketing performance dashboards using D365, Sitecore, and Google Analytics Create and coordinate marketing content, digital assets, website updates, and customer communications while maintaining brand and editorial standards Further, plan and execute trade shows, conferences, webinars, roadshows, and internal events to increase engagement, attendance, and lead generation Collaborate with sales, business development, leadership, and external partners to align marketing campaigns and support lead follow-up Monitor campaign performance, maintain data quality and compliance, and deliver reporting on results, trends, and opportunities for improvement Also, manage multiple projects, timelines, budgets, and stakeholder expectations while identifying opportunities to improve marketing processes and technology What makes you great You have a Bachelor's degree in marketing or a related field, with 5-7 years of relevant experience Hands-on experience with marketing automation, CRM platforms, SEO/GEO, paid media, social media advertising, and marketing analytics Proven ability to plan and execute large-scale events, including logistics, budget management, and stakeholder coordination Moreover, obtain excellent communication, presentation, interpersonal, and critical-thinking skills to influence diverse audiences and build internal and external relationships Strong organizational skills and attention to detail, with the ability to manage multiple projects, measure campaign performance, and report results You are proficiency in MS Office, SharePoint, Sitecore, and Microsoft Dynamics, with the ability to learn new programs quickly and meet the physical requirements of the role Why you will love working with us Linde is a leading global industrial gases and engineering company with 2025 sales of $34 billion. We live our mission of making our world more productive every day by providing high-quality solutions, technologies and services which are making our customers more successful and helping to sustain, decarbonize and protect our planet. Linde serves a variety of end markets such as chemicals & energy, food & beverage, electronics, healthcare, manufacturing, metals and mining. Linde's industrial gases and technologies are used in countless applications, enabling space exploration and launch technologies, delivering ultra-high-purity and specialty gases for semiconductor manufacturing, providing life-saving medical oxygen and enabling clean hydrogen production and carbon capture to reduce greenhouse gas emissions. Linde also delivers state-of-the-art gas processing solutions to support customer growth, efficiency improvements and emissions reductions. What we offer you! At Linde, the sky is not the limit. If you're looking to build a career where your work reaches beyond your job description and betters the people with whom you work, the communities we serve, and the world in which we all live, at Linde, your opportunities are limitless. Be Linde. Be Limitless. Linde offers competitive compensation and an outstanding benefits package. Enjoy access to health, dental, disability, and life insurance, paid holidays and vacation, 401(k) matching, pension benefits, an employee discount program, and opportunities for educational and professional growth. Additional compensation may vary depending on the position and organizational level. Build your future with us while making an impact every day! All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, protected veteran status, pregnancy, sexual orientation, gender identity or expression or any other reason prohibited by applicable law. Linde Inc. acts responsibly towards its shareholders, business partners, employees, society and the environment in every one of its business areas, regions and locations across the globe. The company is committed to technologies and products that unite the goals of customer value and sustainable development. *The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Therefore employees assigned may be required to perform additional job tasks required by the manager. #J-18808-Ljbffr Linde Corporate