Regional Marketing Specialist

Denver, CO 80202, USA Locations On-site Marketing & Public Relations Full-Time Requisition #: REGIO001608 Description Interested in joining one of the most dynamic and energetic marketing departments in the country at an AmLaw50 firm? Polsinelli’s tagline, What a Law Firm Should Be , represents how we live daily. We strive to create a collaborative environment where our team members are encouraged to bring their whole selves, creativity, and professional passions into the workplace, enabling both people and the firm to thrive. Polsinelli is seeking a Regional Marketing Specialist to support our Denver office. The successful candidate will work closely with the Director of Regional Marketing and Office Managing Partners to develop and execute the office’s strategic direction while ensuring alignment with the firm’s overall marketing objectives and practice-specific initiatives. The Regional Marketing Specialist will also lead and coordinate Polsinelli’s marketing and public relations efforts in the Denver metropolitan area. Core Responsibilities Serve as marketing lead to the assigned office. Manage the office marketing budget and lead the development of a local marketing strategy in partnership with the OMPs and Director of Regional Marketing that supports the firm’s strategy within the assigned metropolitan markets. Monitor local business activity, emerging industries, investment trends and economic development to identify strategic market opportunities and support business development initiatives aligned with firm-identified growth areas. Champion the Polsinelli brand and strengthen the firm’s presence in the market(s) by cultivating strategic community relationships, enhancing local visibility, and supporting office culture initiatives. Work closely with the PR team to identify and coordinate local public relations opportunities, including rankings, surveys, awards submissions, directories and other initiatives that enhance the firm's visibility and reputation. Participate in regular meetings with the Department Marketing Managers to understand practice goals and opportunities in assigned markets. Identify, evaluate and recommend sponsorships, speaking engagements, leadership opportunities and community partnerships while monitoring competitor activity to uncover business development opportunities. Develop and maintain a deep understanding of the firm's priority practices, key industries, competitive landscape, and target clients within the market(s), including top existing clients and prospective clients. Coordinate office and community engagement events and sponsorships that generate leads and partnerships with attorneys. Attend regular shareholder and committee meetings to ensure consistent and effective communication on issues and provide support for opportunities relating to marketing and brand awareness. Lead the office marketing onboarding experience for new attorneys by coordinating headshots, introductory meetings, and personalized integration plans that align with each attorney's practice, business development goals, and local networking opportunities. Partner with the Events team to develop targeted invitation strategies and ensure a consistent, data-driven approach to local events and sponsorships that support local business development. Coordinate event logistics and post-event follow-up, including attendee engagement, lead tracking, ROI analysis, and recommendations to improve future programs. Maintain CRM and marketing data to support relationship management, pipeline tracking, and ROI reporting. Leverage AI tools (including ChatGPT and similar platforms) to enhance daily marketing workflows, generate content, streamline processes, and identify data-driven opportunities for regional growth and engagement. Collaborate with cross-functional teams on client-facing initiatives, internal programs, and attorney engagement efforts, including the Women’s Empowerment Committee, Summer Associate Program, Associate Committee, and other firmwide initiatives. Perform other duties as assigned. Education and Experience Requirements Bachelor's Degree. Minimum five years of law firm experience. Ability to work outside of regular office hours, maintain a flexible schedule, and travel as needed. Takes ownership of firm-wide strategic initiatives as assigned. Exceptional people skills and high level of professionalism and client service. Demonstrated ability to generate a range of solutions that meet goals and identify the benefits, costs, and risks associated with each solution. Team player with a “can-do” attitude who demonstrates resourcefulness. Experience managing budgets and driving cost-effective strategies. Proficient in Microsoft 365 (Word, Excel, Outlook, and PowerPoint). Other Skills/Abilities Implement and maintain a system of organization. Operate with a sense of urgency. Strong attention to detail. Reliable, responsive, and punctual. Strong interpersonal communication skills. Strong analytical and problem-solving skills. Able to work harmoniously and effectively with others. Able to work under pressure. Able to manage multiple projects/events with competing deadlines and priorities. Demonstrate an ability to change with changing direction. The budgeted salary range for this position is $100,000 - $120,000. Polsinelli PC offers paid time off, sick time off, a referral program, medical, dental, vision, life, AD&D, identity theft insurance, long-term and short-term disability benefits, parking/transit reimbursement (varies by location), 401(k) benefits, and employee assistance programs. Polsinelli PC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law. #J-18808-Ljbffr