Senior Brand Manager

DESCRIPTION Acosta Group Connected Commerce is a full-service marketing and account management e-commerce agency for brands, manufacturers, and sellers on Amazon. We offer end-to-end managed services to build and grow successful businesses on Amazon. This includes content and SEO, supply chain, accounting, marketing, and merchandising support. Acosta Group Connected Commerce is seeking a motivated, driven individual who would manage a portfolio of dynamic brands and products. The ideal candidate is highly organized, a self-starter, collaborative, and demonstrates a strong sense of ownership with the ability to prioritize. RESPONSIBILITIES Responsibilities: Provide leadership and mentorship to team Manage higher volume accounts with higher visibility/C suite Attend top-to-top meetings Manages VM or SAM relationship Annual Accrual negotiation Manage Brand Manager(s) Drive and own company initiatives Manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Develops relationships with larger and more complex clients to increase revenue. Drives retention and growth among customers by understanding their business needs and helping them succeed. Maintains a cadence of communicating with customers to ensure client satisfaction. Advises internal teams on product and service improvements/suggestions based on client feedback. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure the e-commerce website is optimized for searching and performance responsiveness, as well as delivering visual appeal and compelling content. Tracks and measures program effectiveness to drive improvement or develop new offerings. Manages and directs an e-commerce sales force to achieve sales and profit goals. Designs and recommends online sales programs and sets short and long-term online sales strategies. Analyzes opportunities for innovation and expansion of customer engagement and revenue. Assists with the development of business cases and marketing plans. Coordinates with stakeholders across the organization to optimize digital channels. Develops strategy and manages the execution of online/site merchandising to achieve online marketing and sales goals. Ensures that merchandise plans support key strategic initiatives, launches, top sellers, seasonal campaigns, and trends. Participates in implementing technical projects for improvements to customer experience, new e-commerce features, and offerings. Implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long- term and short-term e-commerce sales growth goals. QUALIFICATIONS Minimum Education and Work Experience: Bachelor’s Degree in Business, Economics, Finance, or related field 7 years of experience in e-commerce sales/broker agency, marketing, or merchant role. 6 years of Amazon Platform Experience. 3 years experience with overall leadership and management of brand/marketing growth. Proven leadership experience in conflict resolution/driving alignment to strategic brand vision. Experience in managing creative process and fostering productive relationships with agencies and create teams. Experience owning and tracking P&L and budget items with emphasis on ROI. Strategic and Enterprise level client experience and oversight. Knowledge, Skills, and Abilities: Expertise in Amazon e-commerce, including Seller/Vendor Central, analytics tools, Sponsored Ads, DSP and full Amazon ecosystem management. Proficient in Microsoft Office, Excel – pivot tables, Indexing, presentation level charts. Understanding of e-commerce channels and online marketplaces. Deep understanding in e-commerce tools and analytics platforms. Advanced Skills in Excel (Formulas, pivot tables, V-look up, creation of presentation level charts) Strategic and Enterprise level client experience and oversight. ABOUT US Acosta, and its subsidiaries, is an Equal Opportunity Employer Company: Acosta Employee Holdco LLC Job Category: Marketing Position Type: Full time Business Unit: Corporate Salary Range: $123480.00 - $154320.00 Req ID: 35903 #J-18808-Ljbffr