Associate Brand Manager

A Day in the Life of an Associate Brand Manager

You'll help define and deliver global product and brand strategies, partnering closely with product, insights, and commercial teams. Day to day, you'll:

• Support the development of global product strategies and line plans, from early concept through launch.
• Use consumer, category, and cultural insights to inform product innovation, platform evolution, and portfolio decisions.
• Analyze market, category, and competitive trends to identify whitespace opportunities and growth ideas.
• Partner with cross-functional teams (product development, insights, design, engineering, finance, legal) to move ideas forward efficiently and creatively.
• Help shape go-to-market direction by aligning product intent, positioning, and storytelling across regions.
• Support U.S. market execution by contributing to line planning, forecasting, sell-in readiness, and close collaboration with sales teams to ensure product strategies translate to strong in-market performance.
• Work closely with regional and commercial teams to understand local market needs, retail dynamics, and executional challenges.
• Support forecasting, development systems, and tracking tools to ensure accurate product, timeline, and financial inputs.
• Support internal storytelling through clear decks, frameworks, and narratives that bring product strategies to life.
• Keep teams aligned through clear, consistent communication of priorities, progress, and decisions.

What You'll Bring:

• 3 years of experience in brand, product, strategy, consumer goods, or a related field.
• Bachelor's degree in Marketing, Business, Strategy, or a related discipline (MBA a plus).
• Experience with product development processes, line planning, forecasting, sales collaboration.
• Comfort working with data and insights—able to connect quantitative and qualitative inputs into clear recommendations.
• Strong organizational and project management skills; comfortable juggling multiple workstreams.
• A strong interest in product development, consumer behavior, and portfolio strategy.
• Clear, confident communicator who can influence cross-functional partners.
• Comfort experimenting with and applying AI-powered tools to improve analysis, productivity, and creative problem-solving.
• Proficiency in Microsoft PowerPoint and Excel.
• Adaptable with ability to work across a wide variety of brands and toy categories and at different stages of development.