Senior Specialist, Audience Engagement

Senior Audience Engagement Specialist Lead architect for ALL ARTS’ digital growth and audience retention, tasked with the “Stretch and Serve” strategy. This role designs and executes sophisticated digital campaigns to reach younger, diverse audiences while maintaining the core brand prestige. Responsibilities Design and manage 360‑degree digital campaigns for pillar programming (e.g., Museum Club, Ballerina Book Club), ensuring a cohesive journey from discovery to deep engagement. Direct the strategy and budget for digital ad campaigns (Meta, TikTok, YouTube, Google Ads) to drive traffic and increase brand awareness. Analyze campaign performance against KPIs and pivot strategies if content formats aren't hitting growth targets within the 6‑week “sunset” window. Execute the “Stretch and Serve” model, building tactics to acquire Gen Z and Gen Alpha audiences on emerging platforms. Collaborate closely with the ALL ARTS team to maximize creator‑led content partnerships, ensuring creator collaborations are amplified through paid and organic boosts. Other relevant duties, as assigned. Qualifications Minimum 5 years of experience in digital marketing, preferably within media, arts, or entertainment sectors. Proven track record of managing digital ad budgets across Meta Business Suite, Google Ads and TikTok Ads Manager. Expert‑level knowledge of Google Analytics, platform native insights, and social listening tools. Ability to translate complex data into actionable insights for creative and production teams. This is a hybrid position. The WNET Group reserves the right to change and/or modify the hybrid schedule at its discretion. Compensation & Benefits Salary range: $68,000 – $72,000. Competitive salaries, excellent benefits, and a supportive working environment. EEO Statement It is the policy of WNET not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, veteran status or any classification protected by law. #J-18808-Ljbffr WNET