Director, Product Marketing

Our MissionYou call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked. We’re here to give power to the patient.For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace topower access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more.Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from seeking to getting. We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking.Fixing healthcare starts with fixing access to it. And we're still just getting started.Your Impact on Our MissionAs the Director of Patient Product Marketing, you'll be the strategic voice of the patient inside Zocdoc's Product Marketing organization. Reporting to our VP, Product Marketing, you'll own the overarching positioning, narrative, and GTM strategy for the entire patient-facing portfolio–defining how millions of consumers discover, choose, and come to trust Zocdoc. In this role, you will lead and scale a high-performing team of PMMs, pairing deep market insights with visionary audience strategies that accelerate customer adoption and long-term business growth. By staying ahead of where healthcare is going, you’ll paint a clear picture of the future for patients while helping to shape our product strategy. You will lead our PMM team into an AI-native era—championing automated GTM workflows and modern tool stacks that allow the team to scale efficiently and focus on high-impact work.Your day-to-day is...Owning go-to-market strategy and positioning across our consumer portfolio, serving as strategic partner to design, product, and GMs, and bringing a sharp perspective on the exact consumer segments we should build forLeading and coaching a team of PMMs, setting the standard for audience strategy, messaging simplicity, and high-impact GTM executionInforming the product discovery with market context, validating user needs and competitive dynamics to ensure our roadmaps deliver clear patient value and strong product-market fitChampioning the shift toward scalable GTM capabilities and AI-native ways of working to maximize business impactYou'll Enjoy This Role If You...Love turning complex user behaviors into clear, compelling positioning and GTM strategyAre energized by building and coaching a team of product marketersCan speak with equal fluency to a GM about market opportunity and to a product team about patient psychology and user experienceHave an interest in transforming the healthcare experience for millions of patientsAre comfortable being the accountable owner of a narrative that spans multiple products and teamsTake pride in balancing big-picture strategy with the coaching and rigor it takes to bring a team along with youYou'll be successful in this role if you...Have 12–15+ years of relevant marketing experience, including 8+ years in product marketing and demonstrated success building and leading teams, including people managersHave deep experience with consumer products or marketplaces, ideally where trust, choice, and repeat engagement drive the businessHave a track record of shaping company-level narrative and positioning, not just individual product launchesAre a systematic coach who uses structured approaches to assess talent, build development plans, and recruit outside talentCan navigate ambiguity and competing priorities, making sound tradeoffs with incomplete informationAre an exceptional communicator who can translate complex or sensitive topics for senior leaders and represent the function in high-visibility conversationsHave applied external market and industry insight to sharpen positioning and drive performanceBenefitsFlexible, hybrid work environment at our convenient Soho locationUnlimited Vacation100% paid employee health benefit options (including medical, dental, and vision)Commuter Benefits401(k) with employer funded matchCorporate wellness program with WellhubSabbatical leave (for employees with 5+ years of service)Competitive paid parental leave and fertility/family planning reimbursementCell phone reimbursementCatered lunch everyday along with beverages and snacksEmployee Resource Groups and ZocClubs to promote shared community and belongingGreat Place to Work CertifiedZocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.NYC Base Salary Range$210,000—$270,000 USDAbout usZocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by oursix core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.Job Applicant Privacy Notice