Marketing Associate

JOB DESCRIPTION

A client of Insight Global is seeking a Strategic Marketing Intern to join its New York City Launch Team. This contract position will work directly with the Launch Lead to support market-entry initiatives, content creation, localized messaging, stakeholder research, and marketing campaign execution.

KEY RESPONSBILITIES

-- Market Entry & Marketing Initiatives --

- Assist in developing marketing messages tailored to the New York City market.

- Support execution of New York go-to-market initiatives across digital, out-of-home (OOH), and community channels.

- Conduct market research on rider and driver audiences.

- Create user-generated content (UGC) and other marketing materials to support brand awareness and customer acquisition.

-- Stakeholder Research & Partnerships --

- Research community organizations, transportation stakeholders, industry groups, and potential marketing partners.

- Assist with identifying co-marketing and partnership opportunities.

- Support public relations and brand awareness initiatives.

REQUIRED SKILLS AND EXPERIENCE

- Strong familiarity with New York City communities, culture, and transportation trends.

- Strong written and verbal communication skills.

- Ability to conduct research, organize information, and manage multiple priorities.

- Interest in marketing, communications, business strategy, or related fields.

- Creative mindset with an interest in content creation and campaign execution.

NICE TO HAVE SKILLS AND EXPERIENCE

- Previous experience supporting ride-hailing platforms