Product Marketing Manager

Product Marketing ManagerCulver Franchising System, LLC is looking for a self-motivated, results-focused Product Marketing Manager to become a key leader in our talented Marketing team. In this role you will play a vital part in continuing to build the Culver's brand through leading go-to-market execution of menu innovation, limited-time offers (LTOs) and core products to drive guest engagement, sales growth and brand relevance. You will be the critical link as you work cross-functionally to ensure new products and processes are successfully developed, launched, and sustained in the market.Essential Functions:Lead product commercialization & innovationLead cross-functional planning and execution for new product launches, limited-time offers, menu renovations, and promotional initiativesServe as the marketing lead throughout the innovation process; ensure alignment on objectives, timelines, key deliverables, testing, and launch readinessPartner with Innovation, Project Management, Culinary, Operations, and Supply Chain teams to bring new products and menu enhancements to marketProvide guest, category, and brand perspectives to support menu innovation, product positioning, messaging, pricing, bundling, and value strategiesSupport menu optimization, renovation, and simplification initiatives that strengthen guest relevance, product quality, and operational executionShepherd cross-functional leadership & launch executionCoordinate launch readiness activities across Marketing, Operations, Supply Chain, Training, and external supplier partners to support successful execution in restaurantsBuild strong relationships with cross-functional partners and suppliers and lead impactful co-branding partnershipsServe as a key marketing point of contact throughout marketing commercialization initiatives, helping teams stay aligned on priorities, timelines, and business objectivesAnalyze product performance & business growthMonitor and evaluate the performance of core menu items, limited-time offers, and innovation initiatives against established business goalsPartner with Insights and Analytics teams to understand guest feedback, sales performance, and marketplace trends, translating findings into actionable recommendations to Culinary and Brand stakeholdersLead post-launch reviews to capture key learnings and identify opportunities to strengthen future product and commercialization effortsSupport product planning, commercialization roadmaps, and innovation best practices to improve execution and speed to marketLead assigned strategic initiatives, including Flavor of the Day program growth and Core Menu Renovation efforts, while continuously improving product marketing processes and toolsRequired Qualifications:Bachelor's Degree in Marketing, Business or related field3-5 years related experience, ideally in brand management or product marketing, or equivalent combination of education and experienceExperience leading cross-functional commercialization and product launch initiatives; foodservice, retail or consumer brand background preferredStrong collaborative and communication skills; proven success leading and participating in cross-functional teamsAnalytical aptitude with proven success in analyzing data outcomes to translate outcomes into actionable recommendationsJoin us at our beautiful Support Center in Prairie du Sac, Wisconsin right on the Wisconsin River, just a short drive from Madison! Culver Franchising System is an Equal Opportunity Employer, and we use E-Verify to confirm the identity and employment eligibility of all new team members.