Marketing Senior Specialist Advisor

NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now! At NTT DATA we know that with the right people on board, anything is possible. The quality, integrity, and commitment of our employees have been key factors in our company’s growth and market presence. By hiring the best people and helping them grow both professionally and personally, we ensure a bright future for NTT DATA Services and for the people who work here. 

Overview

The Applied Innovation Program (AIP) Marketing Lead serves as the primary marketing partner for NTT DATA's Applied Innovation Program, driving global awareness, thought leadership, communications, events, and campaign integration. This role collaborates closely with global and regional stakeholders across AIP, Global Innovation HQ, AI initiatives, analyst relations, public relations, and marketing teams to position NTT DATA's innovation capabilities and differentiators in the market.

The successful candidate will combine strategic marketing leadership with hands-on execution, translating complex technology and innovation topics into compelling business narratives. They will develop and execute marketing programs that strengthen market presence, support stakeholder engagement, enhance thought leadership, and drive demand generation globally.

Job Responsibilities Include:

• Develop and execute the global marketing and communications strategy for the Applied Innovation Program.
• Create compelling messaging, value propositions, and positioning for innovation offerings and emerging technologies.
• Partner with thought leadership teams to deliver research-based content, executive storytelling, and market insights.
• Produce and oversee high-quality marketing content, including articles, newsletters, research assets, and case studies.
• Collaborate with Analyst Relations, Public Relations, and Communications teams to support briefings, media engagement, and market visibility initiatives.
• Lead marketing planning and execution for flagship innovation events, summits, forums, and executive engagement programs.
• Integrate Applied Innovation priorities into global campaigns across digital, social, email, PR, and demand-generation channels.
• Establish KPIs, reporting dashboards, and performance communications for stakeholders and leadership.
• Coordinate with global, regional, and local marketing teams to ensure alignment, consistency, and content adoption across markets.
• Engage effectively with senior business leaders and cross-functional stakeholders in a complex, matrixed environment.

Basic Qualifications:

• 12-15 years of experience in B2B technology marketing.
• Demonstrated success in strategic marketing, communications, and program execution.
• Strong content development and storytelling capabilities, particularly around technology and innovation topics.
• Excellent verbal and written communication skills in English.
• Proven ability to influence senior stakeholders and work effectively across functions, regions, and business units.
• Experience with thought leadership, analyst relations, public relations, events, and demand generation programs.
• Strong understanding of digital marketing channels, campaign management, and performance measurement.
• Ability to translate complex technologies into clear business value propositions.
• Knowledge of AI, Generative AI, emerging technologies, or the technology services industry is highly preferred.

NTT DATA is a $30 billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long term success. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure and connectivity. We are one of the leading providers of digital and AI infrastructure in the world. NTT DATA is a part of NTT Group, which invests over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. Visit us at  us.nttdata.com

NTT DATA is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click  here . If you'd like more information on your EEO rights under the law, please click  here . For Pay Transparency information, please click here .