Director of Marketing

At Door Controls USA, we are always on the lookout for passionate individuals who thrive in dynamic environments. We seek team members who are dedicated to excellence & innovation in the automatic & manual door industry. Ideal candidates should bring a blend of technical skills, customer-focused attitudes, & a willingness to learn & grow with us. Whether you're an experienced professional or just starting out, we offer opportunities to build a rewarding career within a supportive & inclusive workplace.


Guided by our mission of Opening Doors for Generations & grounded in our core values-Together We Thrive, Do What You Say, Do the Right Thing, Better Every Day, and Get'er Done-we strive to make a lasting impact for our customers & communities. Join us in delivering high-quality solutions & services to our customers nationwide.

Benefits Package Offered for full-time employees:

• Medical
• Dental
• Vision
• Accidental Insurance
• Critical Illness
• Supplemental Life Insurance
• Short Term Disability
• Long Term Disability
• 401K + Company Match
• Legal Shield

Job Posting: Marketing Director (Door Controls USA + Automatic Door Store)


Job Type: Full-time | In-house
Brand Scope: Door Controls USA (DCU) + Automatic Door Store (ADS)
Reports to: Executive Leadership
Location: Ben Wheeler, TX

About the Role


Door Controls USA and Automatic Door Store are seeking a results-driven Marketing Director to lead and execute a unified marketing strategy across two distinct brands: a manufacturing-focused B2B business (DCU) and an eCommerce/digital-first business (ADS). This role owns marketing performance, prioritization, reporting, budget allocation, and cross-functional alignment with Sales, Operations, and Leadership.


This position is ideal for a strategic, hands-on marketing leader who can build a clear plan, establish disciplined execution, and deliver measurable improvement in qualified demand and revenue contribution.


What You'll Own (Accountability)


Success in this role is measured by:

• Qualified demand generation and revenue contribution (as defined with leadership)

• Lead quality and Sales alignment (MQL/SQL definitions, routing, conversion improvement)

• Brand clarity and consistency across all channels and materials

• Digital performance and conversion (qualified traffic, conversion rate, CPA/CAC, ROAS)

• Marketing operations excellence (dashboards, reporting cadence, reliable tracking, process)

Key Responsibilities


Strategy, Planning & Leadership Alignment

• Build and manage quarterly and annual marketing plans for DCU and ADS with clear priorities, timelines, and outcomes.

• Define KPIs, establish baselines, and deliver consistent reporting to leadership.

• Translate business goals into focused marketing initiatives; communicate tradeoffs and resource needs clearly.

Demand Generation & Customer Acquisition

• Lead channel strategy and execution across email, paid media, organic search, content, social, and events/trade shows.

• Improve funnel performance from awareness to conversion and repeat purchase.

• Optimize for profitability and efficiency using CPA/CAC, ROAS, and margin-aware targets where possible.

Brand, Messaging & Positioning

• Own messaging frameworks and ensure accurate, consistent brand execution across both brands.

• Maintain standards for product claims, technical accuracy, and value proposition clarity.

• Oversee branded collateral and ensure materials reflect current products and priorities.

Web, eCommerce & Digital Performance

• Own website performance outcomes for both brands: conversion rate, landing page performance, and content accuracy.

• Oversee SEO/SEM and paid performance with focus on conversions and efficiency-not clicks alone.

• Establish tracking governance to protect data integrity (e.g., bot/spam traffic, invalid geos, attribution consistency).

Content & Campaign Leadership

• Direct content strategy to support product education, sales enablement, and customer acquisition.

• Ensure campaign discipline: briefs, messaging, creative readiness, launch checklists, measurement, and post-campaign readouts.

• Maintain a unified marketing calendar aligned to promotions, product priorities, training, and events.

Sales Enablement & Partner Support

• Ensure Sales has current tools (product sheets, decks, comparison guides, FAQs, templates, training assets).

• Build an ongoing feedback loop with Sales to address objections, competition, and lost-deal insights.

• Support distributors/partners with co-marketing assets and programs as needed.

Marketing Operations, Reporting & Tools

• Own dashboards and performance reporting; ensure campaign tracking and lead lifecycle reporting are reliable.

• Implement SOPs for launches, approvals, asset management, and vendor coordination.

• Deliver concise monthly performance summaries: what happened, why, and what changes next.

Budget, Vendors & Team Leadership

• Build and manage the marketing budget and vendor/agency relationships with clear deliverables and performance expectations.

• Lead, coach, and develop internal team members; define role clarity and execution rhythm.

Qualifications (Required)

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).

• 8+ years of progressive marketing experience, ideally including B2B and/or manufacturing/industrial.

• Demonstrated ability to build marketing plans tied to measurable business outcomes.

• Strong command of digital marketing, email/automation, SEO/SEM, and performance reporting.

• Experience with CRM and marketing automation platforms; comfort with attribution and funnel metrics.

• Proven leadership capability (people, vendors, cross-functional alignment).

Preferred Qualifications

• Experience supporting both a manufacturing/B2B brand and an eCommerce/digital growth engine.

• Experience building/cleaning measurement systems and improving data integrity (e.g., traffic quality, attribution).

What We're Looking For

• Business-first thinker who prioritizes impact over activity

• Strong operational discipline and follow-through

• Clear communicator who can set direction, align stakeholders, and report performance plainly

• Comfortable leading both strategy and execution in a fast-moving environment

Working Conditions

• Full-time, in-house position
• Occasional travel for trade shows, company events and customer/partner visits as needed