Digital Content Creator

Overview The part-time digital content creator is responsible for developing, filming and editing engaging short-form video content that showcases the people, programs and experiences that make New York Medical College (NYMC) unique. With a primary focus on TikTok, Instagram Reels and other social media platforms, this position will help bring the College's stories to life, highlight student experiences and strengthen NYMC's digital presence. Working collaboratively with the Office of Public Relations, the digital content creator will identify creative storytelling opportunities, produce compelling videos and help increase engagement and brand awareness among current and prospective students and other key audiences. The ideal candidate is creative, enthusiastic, knowledgeable about social media trends and comfortable interacting with students, faculty and staff. The position requires on-campus availability in Valhalla, New York, with occasional evening and weekend assignments. Responsibilities Develop creative concepts and produce engaging short-form videos for TikTok, Instagram Reels, YouTube Shorts and other social media platforms. Capture and showcase student life, academic programs, campus events, research, faculty expertise and other activities that highlight the NYMC experience. Collaborate with the Office of Public Relations to identify compelling stories and content opportunities that support institutional communications and marketing objectives. Plan, film and edit videos, including conducting interviews with students, faculty, staff and alumni. Monitor emerging social media trends, formats and best practices and identify opportunities to incorporate them into NYMC's digital content strategy. Create engaging captions, graphics, on-screen text and other elements that enhance video storytelling and audience engagement. Prepare social media content for review and publication in accordance with institutional brand standards, policies and approval procedures. Assist in monitoring social media analytics, including engagement, reach, video views and audience growth, and recommend opportunities for improvement. Ensure content complies with institutional guidelines regarding branding, accessibility, privacy, appropriate permissions and copyright. Maintain and organize video footage and other digital assets for future institutional use. Work collaboratively with the Office of Public Relations and campus partners to support communications initiatives. Perform other related duties as assigned. Qualifications High school diploma required. Current enrollment in or completion of a college degree program in communications, marketing, digital media, film or a related field preferred. Proficiency in creating and editing short-form video content using applications such as CapCut, Adobe Premiere Pro, Canva or similar tools. Familiarity with TikTok, Instagram and other major social media platforms, including current trends, features and best practices. Ability to capture high-quality video and audio using smartphones and basic video production equipment. Basic knowledge of social media analytics, video captioning and digital accessibility practices preferred. One year of experience creating social media content preferably for a higher education institution. Relevant personal, academic, internship or professional experience will be considered. Applicants should provide examples of short-form video content and reels they have created. Strong creativity and visual storytelling skills. Excellent written and verbal communication skills. Ability to interact professionally and comfortably with students, faculty, staff and other members of the campus community. Strong organizational skills and ability to manage multiple assignments and deadlines. Ability to work independently and collaboratively. Enthusiasm for social media, higher education and student engagement. Ability to work on campus and occasionally attend evening or weekend events. Work is performed in office, classroom and other campus settings, both indoors and outdoors. Responsibilities may require standing, walking, bending and carrying or setting up basic video production equipment. The position requires flexibility to accommodate campus activities, filming opportunities and occasional evening or weekend assignments. Local travel to affiliated locations or off-campus events may be required. Minimum Salary USD $21.60/Hr. Maximum Salary USD $27.00/Hr. #J-18808-Ljbffr