2026 Summer Analyst, HY Marketing

Responsibilities The summer analyst associate will be responsible for supporting the Hudson Yards Sponsorship & Events team. The analyst will complete competitor analysis of mixed‑use properties spanning New York City, U.S. and beyond, including events, sponsors, brands, signage, and marketing campaigns. The analysis should provide recommendations for prospects and brands that Hudson Yards should align with in its overall strategy and positioning as the ultimate destination in New York City. Support in Hudson Yards sponsorship marketing execution including: Collect marketing assets and organize promotional campaigns for channels such as social media, websites, email, and digital signage. Assist in tracking and updating signage across sponsor assets and event signage around HY campus Develop a system to ensure all marketing channels are tracked for sponsor promotion (website, social, paid, print, PR, email, Hudson Yards Digital Signage Network, campus print signage, employee and residential marketing, etc.). Update sponsor and partner measurement trackers including foot traffic, attendance numbers, RSVPs, distributed giveaways, customer benefit redemptions, etc. Schedule and attend client calls and take meeting notes to send post‑call summaries to sponsors and partners. Track partner and artist social media postings and tagging of Hudson Yards related to contract fulfillment and to maximize marketing efforts. Create sponsor and partner recap presentations. Support Hudson Yards event execution, including: Backyard programming check‑in, set‑up, and distribution of applicable giveaways. Summer Concerts artist meet & greet coordination for sponsors and VIPs (set‑up, escorts, check‑in, etc.). Capture photos of events for partner recaps and save/organize them on shared folders (Box). Collect real-time feedback during events to provide improvement insights and overall attendee sentiment. Maintain the HY event calendar for incoming activations across sponsors. Reorganize Box folders into a functional, organized system. Collaborate with fellow marketing interns and Related’s corporate communications team to publish a Quarterly Intern Newsletter. Compensation The hourly rate for this position is $25-$30. Qualifications Current undergraduate sophomore or junior with a target graduation date between May 2027 and May 2028. Experience with social media, sales, digital analytics, brand marketing, event marketing and activations preferred. Self‑starter with a proactive approach to tackling tasks and challenges. Strong technical skills and job‑specific knowledge. Clear and concise communication skills, both verbal and written. Excellent quantitative and analytical skills; expertise with Excel, PowerPoint, and Adobe. Ability to navigate ambiguity and adapt to new challenges in a dynamic environment. Resume must include expected graduation month/year and GPA. Related is not offering visa sponsorship for this position. Related is an equal‑opportunity employer. #J-18808-Ljbffr RELATED