Director of Sales + Marketing

Job Description

Job Description

Position Overview:

Overall responsibility for total revenue and, implementation and results including group and transient rooms, group food and beverage, meeting room rental, and local catering, assist with outlet marketing and other revenues. Strategies will include market mix, direct sales and marketing. Maximize profitability for the hotel and outstanding quality service for customers. Accountable for market and revenue performance, as well as budget, forecast, and target goals. Works directly with Director of Revenue and GM/VP on yield strategies and pricing status. Participates in total hotel management as a member of the hotel Executive Committee

Qualifications and Physical/Mental Requirements:

• Proven team leader with a high level of energy and motivation with a proven track record of living the company's values.

• Results oriented with an emphasis on both individual and team accountability. 

• Has led a diverse staff, and is experienced in managing an organized labor work force.

• Minimum of five years of sales and marketing leadership in similar sized operation 

Specific Position Requirements:

• Provides an issue free work environment through motivation, support, empowerment and development for all personnel.

• Proactively strives to build positive working relationships through teamwork and clear communication resulting in win/win decisions.

• Ensures that all decisions and resulting actions are aligned with the Affinia policy of 100% guest satisfaction producing a high level of service. 

• Has a strategic perspective by continuously developing our brand and integrating it into every aspect of the guest experience. 

• Proactively participates in the comprehensive sales and marketing efforts. 

• Performs the role of industry spokesperson and representative for Affinia.

• Achieve and exceed budgeted room nights and revenue goals annually

• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel

• Analyze and estimate total value of critical pieces of business/accounts and negotiate best situation for achieving optimum revenue for the hotel while ensuring excellent customer service

• Assist Sales and Catering Managers in obtaining necessary customer information and closing business as required

• Actively participate in sales presentations, property tours and customer meetings

• Write and execute annual marketing plans in order to maintain as well as uncover new business

• Develop rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management

• Works with Revenue Manager and GM to ensure accuracy for forecasting of revenues 

• Recruit, direct, manage, train and counsel sales staff. Oversee departmental matters as they relate to federal, state and local employment and civil rights laws

• Conduct/attend daily business review meetings, weekly strategic sales meetings, management meetings and other meetings required/requested.

• Manage/direct all local advertising, public relations and promotional activities

• Comply with Affinia brand standards and required approval process

• Complete monthly sales activity reports and other required Trump Hotel Collection reports

• Perform other related duties as requested

Position Responsibilities:

• Participate as team player with other key executive members

• Professionally represent the hotel in community and industry organizations and events

• Provide constructive feedback to all departments and to hotel sales and marketing staff

• Be a leader and role model to all employees

• Requires good communication skills both verbal and written

• Must be self-motivated and able to work with minimal supervision

• Must possess leadership skills

• Must possess computer skills, including but not limited to, Microsoft Word, Excel, and Delphi.

• Knowledge of computer accounting programs, math skills as well as budgetary analysis capabilities required

• Extensive knowledge of sales skills

• Able to access/evaluate employees performance fairly

• Extensive knowledge of revenue management

• Ability to recruit, supervise, train, motivate and retain multiple levels of managers

• Knowledge of hotel and competitive market

• Ability to analyze data and establish appropriate action plans

• Reading, writing and oral proficiency in the English language (level to be customized per position).