Head of Marketing

Head Of MarketingMcAllen, TXAre you ready to architect the backbone of a thriving marketing strategy in a high-growth legal environment?Do you thrive on transforming complex marketing operations into streamlined and effective systems?Can you lead cross-functional teams to deliver impressive results with precision and accountability?Are you motivated by the opportunity to impact revenue growth and set new standards in marketing execution?Final question: When faced with a challenge, do you get excited or run away?Important: To apply, if you have any questions, please email View email address on click.appcast.io only.Please do not reach out through our website's contact information (telephone, email, or web chat) or via direct messaging on any social media platform.To Apply: Submit your application by clicking the "Apply" button and applying on the Crisp Recruit page that opens.Recruiters do not contact.The ContextWe are a high-growth personal injury law firm operating in a highly competitive legal market.Our marketing engine spans:Digital performance mediaSocial and contentTraditional media (TV, radio, OOH)Brand developmentIntake alignmentStrategy is strong. Demand is growing. Complexity is increasing.Execution infrastructure must now catch up to ambition.We are hiring a Head of Marketing to build the operational backbone that enables sustained, disciplined growth toward nine-figure revenue.This role owns marketing execution infrastructure and is empowered to implement systems, restructure workflows, upgrade talent, and enforce operational standards across marketing with executive backing.The MandateTo architect and enforce the system that turns strategy into predictable, measurable output across all marketing channels.You will:Design and enforce the marketing operating systemStandardize workflow, documentation, and accountabilityInstall performance scorecards across rolesAlign campaign execution with pipeline and signed-case growthReduce executive involvement in tactical coordination by building structure that holdsYou will have executive backing to implement systems, upgrade tools, restructure workflows, and elevate performance standards across the department.Scope Of OwnershipOperational ArchitectureOwn and optimize the marketing workflow platform (ClickUp or equivalent)Define role-level KPIs across Creative, Performance, Social, and TraditionalInstall dashboard reporting tied to revenue and pipeline impactDocument scalable processes across all major marketing functionsExecution DisciplineDrive 95%+ on-time campaign launchesIdentify bottlenecks before escalationEnforce clarity in deliverables, timelines, and accountabilityEstablish corrective protocols when standards are not metRevenue AlignmentEnsure marketing execution ties directly to qualified opportunity growthTranslate performance data into operational adjustmentsPartner with CMO and intake leadership to close the loop between campaigns and case acquisitionTalent & StandardsDirectly oversee channel leadsEvaluate capability gaps within the teamRecruit and upgrade talent where neededRaise output standards across the departmentWhat Success Looks Like (First 9 Months)95%+ on-time campaign execution rateFully systemized KPI dashboard tied to revenue impactClear performance standards across all marketing rolesDocumented workflows for all core marketing functions50%+ reduction in CMO involvement in day-to-day execution flowMeasurable increase in marketing throughput and campaign velocityRequired Background8+ years in marketing operations or integrated marketing leadershipExperience in high-growth environment ($50M+ revenue preferred)Managed multi-channel teams (8+ contributors)Built and enforced operational systems at scaleDeep fluency in marketing KPIs across digital and traditional mediaFinancial literacy: understands pipeline, conversion rates, CAC, and revenue impactWho Thrives HereSomeone who:Enjoys building order in growing organizationsStructured and decisiveCalm under pressureComfortable holding high performers accountableAble to challenge assumptions respectfullyThinks in systems, not tasksMotivated by building durable infrastructure, not chasing trendsScope Of ImpactYou will build the operational backbone of a multi-channel marketing organization competing in a high-stakes, performance-driven market.You will work directly with executive leadership.You will have authority to shape structure, elevate standards, and influence revenue growth at scale.This is a career-defining build opportunity for a disciplined operator with massive opportunity for additional growth.Compensation & GrowthWe recognize executive-level operators.Compensation includes:Competitive base salary as listed above, aligned with senior leadership expectationsPerformance-based bonus tied to operational KPIs and growth metricsExecutive exposure and influenceClear pathway to expanded leadership as the organization scalesOnly apply if you seek to build systems that power real market dominance — and be rewarded for measurable performance.