Meta Ads Expert

Media Buyer / Meta Ads Expert

At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you're hired in-house as a valued member of their team.

Role Type: Full-time

Engagement: Independent Contractor

Job Summary

We are looking for a highly analytical and creative Media Buyer / Meta Ads Expert with hands-on experience managing Facebook and Instagram advertising campaigns. You will be responsible for planning, launching, optimizing, and scaling paid social campaigns that generate qualified leads, sales, and revenue growth.

This role is ideal for someone who understands performance marketing, audience targeting, conversion optimization, and data-driven campaign scaling.

Key Responsibilities

• Create, launch, and manage high-performing Meta Ads campaigns across Facebook and Instagram.
• Conduct audience research, competitor analysis, and campaign planning.
• Monitor campaign performance and optimize based on KPIs such as ROAS, CPL, CPA, CTR, and conversion rates.
• Perform A/B testing on creatives, ad copy, landing pages, and audience segments.
• Analyze campaign data and provide actionable insights and weekly performance reports.
• Manage advertising budgets efficiently to maximize profitability and campaign performance.
• Collaborate with creative teams to develop compelling ad creatives and copy.
• Implement retargeting and funnel strategies to improve customer acquisition and retention.
• Stay up to date with Meta Ads platform changes, trends, and best practices.
• Track conversion events using Meta Pixel, Conversion API, and analytics tools.