Senior Director, Hcp Promotions, Us Hiv Treatment Marketing
Gilead
At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Job Description At Gilead, our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world's most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. As a Senior Director, HCP Promotions, US HIV Treatment Marketing at Gilead you will play a critical leadership role in shaping and advancing healthcare provider engagement strategies for one of Gilead's leading HIV treatment brands. Reporting to the Executive Director, HIV Treatment Marketing, you will lead a team of marketers and influence enterprise-wide commercial strategy, helping healthcare providers confidently adopt therapies that improve patient outcomes. This role combines strategic leadership, commercial execution, organizational influence, and people development in a highly collaborative and dynamic environment. Strategic Brand Leadership Lead the HCP promotional strategy for a leading HIV treatment brand, ensuring alignment with brand objectives, customer needs, and business priorities. Develop integrated customer engagement strategies across personal and non-personal channels to drive awareness, knowledge, and clinical confidence. Lead positioning, messaging, customer segmentation, targeting approaches, and channel investment strategies to maximize impact. Commercial Execution & Business Performance Lead development and execution of integrated HCP communication strategies and campaigns across personal and non-personal channels. Translate brand strategy into field execution through development of the HCP Plan of Action, including field messaging, call flows, objection handling, and promotional resources. Partner closely with Sales Leadership to inspire field teams and support business performance objectives. Establish and monitor key performance indicators to continuously improve promotional effectiveness and return on investment. Cross-Functional & Enterprise Leadership Collaborate across Sales, Medical Affairs, Market Access, Commercial Operations, Analytics, Regulatory, Legal, and other key stakeholders to ensure consistent execution of strategic priorities. Lead high-impact cross-functional initiatives that support both brand objectives and broader HIV Treatment business goals. Represent U.S. Commercial on governance and enterprise leadership teams, influencing strategic decisions and driving organizational alignment. Market Insight, Innovation & Operational Excellence Leverage customer insights, market trends, competitive intelligence, and analytics to identify opportunities and inform business decisions. Champion innovation and continuous improvement to strengthen customer engagement and commercial performance. Oversee agency partnerships, vendor management, and promotional investment strategies to drive strategic and operational excellence. Leadership Impact Serve as a trusted advisor to senior leaders on opportunities, risks, and decisions affecting the HIV Treatment business. Build a culture of accountability, collaboration, inclusion, and high performance. Lead through ambiguity while balancing multiple priorities in a rapidly evolving healthcare environment. Lead and develop a high-performing marketing team by setting clear direction, building capabilities, coaching talent, providing actionable feedback, and supporting career growth and succession planning. Basic Qualifications Bachelor's degree in Marketing, Business, Life Sciences, or a related field and 14+ years of relevant commercial experience; OR Master's degree in Marketing, Business, Life Sciences, or a related field and 12+ years of relevant commercial experience; OR PhD and 12+ years #J-18808-Ljbffr
$105.79k - $141.05k
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