DTC Growth Strategist

PROPHIT ENGINEER A Prophit Engineer at CTC drives profitable growth for clients by translating raw financial data into precise marketing maneuvers. You will guide clients and teammates with clear financial models, diagnostic reviews, and actionable recommendations, ensuring every marketing dollar is understood through the lens of profit. When results deviate from plan, you take ownership in diagnosing the issue, adjusting forecasts, and optimizing within the meta account in order to restore profitable growth. Above all, you are the financial steward of your accounts—trusted to bring clarity, accuracy, and solutions that align business goals with sustainable outcomes. What We Look For This place isn’t for everyone, but it might be for you if… You Set the Standard You seek to define "best in class" across both growth strategy and media buying. You arrive prepared with forecasts, insights, and clear next steps. You approach challenge and failure with curiosity and resilience. Your word is trustworthy—people know that if you are involved, it will get done. You Are Driven to Increase Value You exist to turn marketing strategies into financial outcomes. You’re excited by the complexities of a business and love identifying growth solutions. You thrive at translating platform execution into contribution margin and growth targets. You clearly articulate complex concepts in ways that clients and teammates can understand. You are in the habit of documenting, reporting, and forecasting your work. You Create an Environment of Excellence You inspire others with your expertise and strategic thinking. You proactively share insights with your team and clients. You embody humility (willing to do the work), ambition (vision for the future), and empathy (understanding what drives others). You contribute learnings back into CTC's systems and playbooks. You balance strategy, execution, and communication to help others thrive. What You’ll Do Strategy & Forecasting Build and maintain growth forecasts in Statlas. Align forecasts with marketing calendars, launches, and contribution margin goals. Translate forecasts into daily/weekly pacing to ensure spend and performance remain within targets. Media Execution Build, manage, and optimize campaigns across Meta, while overseeing Google and YouTube, with expansion to TikTok, Pinterest, Snapchat. Lead creative diversification and media testing to profitably scale accounts. Design and interpret incrementality tests (geo holdouts, conversion lift) and integrate results into iROAS modeling. Troubleshoot campaigns quickly and pivot strategies when needed. Client Communication & Storytelling Serve as the primary growth partner for your accounts. Communicate forecasts, results, and recommendations with clarity and confidence. Lead weekly updates, monthly reviews, and quarterly planning sessions. Collaboration & Contribution Contribute your learnings back into CTC's shared processes and tools. Act as a subject matter expert, helping advance CTC's Growth Engineer framework. Note: Pixel and feed health are managed by a separate floating ops resource. This role is focused on strategy, execution, and client outcomes. What Success Looks Like Holding a book of business above agreed upon revenue targets. Retaining clients while guiding them toward profitable growth. Consistently deliver forecasts within ±5% accuracy. Grow contribution margin quarter over quarter. Grow media spend quarter over quarter at or above iROAS thresholds. Run and apply incrementality tests that shape client investment decisions. Demonstrate clear link between execution and contribution margin outcomes. Earn client trust through clear communication, preparedness, and results. Embody CTC's values — Set the Standard, Driven to Increase Value, Create an Environment of Excellence. What You’ll Bring to the Table 4–6 years in eCommerce growth marketing with direct account ownership. Proven ability to manage $100K+/month in paid media spend. Hands‑on expertise in Meta Ads Manager, Google Ads, YouTube; familiarity with TikTok, Pinterest, Snapchat. Experience designing and interpreting incrementality tests. Strong analytical skills with fluency in contribution margin, iROAS, and financial modeling. High EQ and communication skills: trusted advisor, clear storyteller, resilient problem solver. Curiosity and adaptability: thrive in ambiguity, learn fast, and share knowledge generously. Salary & Bonus Base salary: $120K - $150K annually. Bonus structure: $30K – $50K bonus tiers. This is prior to any benefits (see the "About Us" section for additional details). About Us At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them. We organize all of our decisions—from recruiting to hiring to raises—in the direction of our core values. We recognize these values aren’t for everyone; they’re challenging. We invest in supporting our team so they can do more than just a paycheck. Benefits & Perks 401(k) program with a 3% company match after 90 days. Flexible Time Off policy. Full health, dental, and vision benefits. Wellness reimbursement program. CTC is an Equal Employment Opportunity employer. We embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity. #J-18808-Ljbffr