Senior BI Analyst

#WeAreParamount on a mission to unleash the power of content… you in? We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture. Overview: We are seeking an Analytics & Insights Senior Analyst to drive the measurement and optimization of product and user experiences through advanced analytics and experimentation. In this role, you will study rich first-party datasets including event-level clickstream activity, video consumption, and subscription history. Key applications include designing and evaluating A/B tests, identifying high-value user actions, and building scalable self-service tools that enable stakeholders with performance clarity. As a forward-thinking problem solver within the Data and Insights Group, you will partner primarily with stakeholders in the Product and Engineering org to define data strategies and craft data-backed recommendations that influence the global product roadmap and growth strategy. Responsibilities: Leverage first-party data and advanced analytics to generate actionable insights that drive product improvements and enhance user experiences. Apply rigorous analytical methodologies and causal inference techniques to measure the impact of product changes and uncover key performance drivers. Provide analytical support for experimentation, from test design to statistical evaluation. Present experimental results as clear, data-backed recommendations that influence product and growth strategies. Design and evolve frameworks that translate user engagement into measurable business impact, enabling opportunity sizing, goal setting, and strategic roadmap planning. Create and scale analytics tools and dashboards that enable teams to uncover insights and drive decisions through self-service capabilities. Partner with Product, Engineering, Measurement Operations, and other teams throughout the organization to define data collection strategies and reporting requirements, ensuring the right data is captured to evaluate performance and guide strategy. Key Projects: Analyze user navigation and content discovery patterns to optimize merchandising and UX design, ensuring smooth discovery pathways for both new and library content. Support the end-to-end A/B testing lifecycle – from experimental design and maintaining metric definitions to post-test deep dives that generate hypotheses for future testing. Analyze and monitor the performance of the purchase funnel, diagnosing changes in conversion rate and identifying possible points of friction. Evaluate and integrate AI-driven analytical tools into the team’s workflow to automate routine data processing and expand the breadth of complex insights delivered to stakeholders. Basic Qualifications: BA/BS in a quantitative field like statistics, applied mathematics, economics, computer science, or equivalent experience. 3-5 years experience working with data and analysis. Ability to frame ambiguous or unstructured business problems into clearly defined requirements with minimal oversight. Proficient in SQL with a thorough understanding of data and systems infrastructure; experience extracting, cleaning, and transforming data within databases using SQL. Proactive and curious problem solver, driven to uncover patterns and performance drivers within a complex direct-to-consumer environment. Strong communication skills, with the ability to adjust to a variety of audiences and tell compelling stories with data. Additional Qualifications: Strong background in statistics, mathematics, or economics. Hands-on experience working with event/clickstream data from web and mobile applications. Skilled in designing and analyzing A/B tests and interpreting results with statistical rigor. Familiarity with causal methods (propensity score matching, difference-in-differences, synthetic controls, etc.). Experience with Python, R, or other scripting languages. Experience using Google Cloud Platform (BigQuery). Comfortable using project management tools like those from Atlassian (JIRA, Confluence). Paramount Streaming, a division within Paramount Global, is the home to the company's direct-to-consumer services spanning free and paid in the form of Pluto TV and Paramount+. Pluto TV is the global leader in free ad-supported TV, delivering more than 1,400 global channels and an extensive library of streaming content, including live and original channels. Paramount+, digital subscription video-on-demand and live streaming service, combines live sports, breaking news, and A Mountain of Entertainment™. Paramount+ features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including SHOWTIME®. Additional Information Hiring Salary Range: $98,000.00 - 140,000.00. The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible. What We Offer: Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: Generous paid time off. An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams. Opportunities for both on-site and virtual engagement events. Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace. Explore life at Paramount: Paramount is an equal opportunity employer (EOE) including disability/vet. At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling View phone number on click.appcast.io or by sending an email to View email address on click.appcast.io. Only messages left for this purpose will be returned. "}{ #J-18808-Ljbffr