CRM & Marketing Coordinator

Job Description

Job Description

Company Overview:

Semper Home Loans is a leading mortgage lender focused on personalized customer experiences. We combine cutting-edge marketing technology with human connection to help clients find the right home financing solutions.

Role Summary:

The CRM & Marketing Coordinator will manage Semper’s marketing initiatives and CRM systems to drive customer engagement, lead nurturing, and campaign effectiveness. This role bridges marketing strategy, data analytics, and customer communications, ensuring consistent brand messaging and a seamless customer journey.

Key Responsibilities:

• Manage and optimize the company’s CRM platform to support lead tracking, segmentation, and automation.
• Develop and execute digital marketing campaigns (email, social media, paid ads, etc.) aligned with company goals.
• Analyze marketing and customer data to identify trends, measure performance, and recommend improvements.
• Collaborate with sales and operations to align CRM workflows with business processes.
• Manage marketing collateral, brand assets, and digital content to ensure consistency across channels.
• Support customer retention and loyalty initiatives through data-driven strategies.
• Track and report on campaign KPIs, ROI, and customer acquisition metrics.
• Stay current with marketing technologies and best practices in CRM management.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years of experience in marketing, CRM, or digital campaign management.
• Experience with CRM systems (e.g., GoHighLevel, Salesforce, HubSpot, or similar).
• Strong analytical and reporting skills, with proficiency in Excel or data tools.
• Familiarity with email marketing, social media, and marketing automation platforms.
• Excellent communication, organization, and project management skills.
• Marketing certifications (HubSpot, Google Analytics, Salesforce) are a plus.

Compensation & Benefits:

• Competitive base salary plus potential for performance-based bonuses or commissions.
• Comprehensive benefits package (health, dental, vision, 401(k)).
• Career development and professional training opportunities.

Equal Employment Opportunity Statement:

Semper Home Loans is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected characteristic as established by federal, state, or local law.