Director - Digital Product Content & Merchandising

Summary / Position PurposeThe Director of Digital Product Content & Merchandising is responsible for leading the digital product experience across ecommerce channels by ensuring products are discoverable, compelling, conversion-optimized, and customer-ready. This role oversees digital product content strategy, merchandising optimization, onsite discoverability, and performance insights to drive traffic, engagement, conversion, and revenue growth.This leader serves as the strategic bridge between Ecommerce, Merchandising, Product Content, Marketing, Analytics, UX, and supplier partners to ensure digital product experiences align with customer expectations and business objectives.While operational product data is managed separately, this role owns the customer-facing digital product experience — ensuring digital content is complete, enriched, optimized, and aligned to how customers search, shop, compare, and purchase online.Essential Duties, Functions and/or ResponsibilitiesDigital Product Content Strategy & GovernanceDefine and evolve digital product content standards across categories to improve discoverability, conversion, and customer confidenceEnsure digital product content is complete, accurate, enriched, and optimized prior to product launchEstablish category-specific attribute standards, taxonomy strategies, and content requirements that support navigation, filtering, SEO, and AI-driven discoveryOwn digital content readiness standards including imagery, enhanced content, specifications, feature/benefit messaging, comparison content, videos, and supporting assetsDevelop scalable supplier onboarding and digital content acquisition processes to improve efficiency and speed-to-marketPartner with suppliers and merchants to prioritize product content enhancements based on customer needs and business impactDevelop governance processes and scorecards to measure content quality, completeness, and consistencyIdentify and remediate digital content gaps impacting conversion, discoverability, or customer experienceDigital Merchandising & DiscoverabilityDevelop and execute digital merchandising strategies across categories and brandsOwn and optimize the end-to-end product discovery experience across navigation, filtering, faceting, and onsite searchImprove SEO performance across product detail pages (PDPs), category pages, and search experiencesOptimize content and structured data for AI-powered search and emerging digital commerce experiencesDrive product placement, recommendation, cross-sell, and upsell strategiesMonitor search behavior, customer intent trends, and product findability metrics to improve customer journeys and conversionAnalytics & Performance OptimizationAnalyze category, brand, customer, and product performance trends to identify optimization opportunitiesLeverage Google Analytics, ecommerce insights, and behavioral data to improve digital merchandising and product content effectivenessDevelop KPIs, dashboards, and performance reporting across discoverability, engagement, conversion, and content qualityLead testing and experimentation initiatives to improve product presentation and customer engagementTranslate insights into prioritized actions that improve traffic, conversion, and revenue performanceCustomer Experience & Cross-Functional LeadershipPartner with Merchandising, and Marketing teams to improve digital shopping experiencesDefine best practices for PDP experiences and digital product storytellingSupport personalization and recommendation initiatives that improve customer engagementDrive alignment between supplier content, merchandising strategy, and customer-facing digital experiencesInfluence roadmap prioritization for digital merchandising and product content capabilitiesIndirectly and directly responsible for product qualityOther duties as assignedEducation and/or Work Experience Requirements8+ years of ecommerce, digital merchandising, product content, or digital experience leadershipStrong understanding of ecommerce conversion optimization, SEO, onsite search, taxonomy, and customer journey strategyExperience developing scalable product content governance and merchandising processesStrong analytical skills with experience leveraging Google Analytics and ecommerce performance dataProven ability to lead cross-functional initiatives and influence stakeholders across business and technology teamsExperience partnering with suppliers, merchants, and ecommerce teams to improve digital product experiencesUnderstanding of AI-driven search, structured product data, and emerging ecommerce technologies preferredSuccess Metrics / KPIs:Revenue & ConversionEcommerce conversion rateCategory sales growthAverage order valueCross-sell and attach performanceDiscoverability & Customer ExperienceProduct findability metricsOrganic traffic growthSearch conversion rateZero-result search reductionNavigation engagementPDP engagement metricsCustomer journey completion ratesProduct Content QualityProduct content completeness %Digital readiness complianceAttribute completion ratesProduct launch readinessTime-to-publish for new productsStructured data coverageOperational & Strategic PerformanceSupplier content submission complianceSpeed-to-market improvementsReduction in manual content remediationPerformance lift from content optimization initiativesPhysical Requirements:Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standardsAbility to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state, and local standardsThis position requires applicants to be authorized to work in the US without sponsorship; TestEquity does not sponsor applicants for work visas.TestEquity provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. #J-18808-Ljbffr Testequity Llc