Junior Website Strategist and Trainer

Job Description As a Junior Website Strategist and Trainer at IMPACT, you will help businesses implement the Endless Customers system. You will collaborate with lead website strategists to work closely with business owners, marketing teams, and content creators to develop and implement high‑performing website strategies. Your primary focus will be supporting IMPACT's lead website strategists in assisting clients and in‑house teams on conversion optimization, UX best practices, and SEO, ensuring their websites are designed to attract and convert customers. Key Responsibilities Support our lead strategists working with up to 20 clients on average across a variety of industries, leading coaching sessions to set sales and marketing priorities that align with their goals. Assist in training clients on how to manage their own websites, ensuring they can confidently make updates and improvements without relying on outside agencies. Support lead website strategists as they coach teams on website optimization skills, including SEO best practices, A/B testing, and analytics‑driven decision‑making. Assist with strategic website audits to assess UX, navigation, site performance, and content effectiveness. Support clients in website platform management, focusing on HubSpot and WordPress (other CMS experience is a plus). Implement AI‑driven website tools to improve personalization, automation, and customer experience. Work in tandem with IMPACT’s internal web design and development team to create cohesive, results‑driven website strategies for clients. Qualifications 1–2 years of experience in digital marketing, website strategy, content strategy, UX, or related fields. Basic understanding of how websites work (navigation, page structure, user flow, CTAs). Familiarity with website analytics tools (e.g., Google Analytics, GA4, Search Console). Experience working with a CMS (WordPress, Webflow, HubSpot, etc.). Ability to analyze basic website performance metrics and identify trends. Ability to collaborate with designers, developers, and content teams. Strong written and verbal communication skills. Strong time and project management: highly organized, able to work independently, meet deadlines, and manage multiple projects. Experience with project management systems, with Scrum experience as a plus. Strong attention to detail and comfort managing multiple tasks. Process‑oriented mindset: willingness to follow established processes and playbooks with precision, while contributing to the development and refinement of processes. Some experience with AI‑powered website tools for personalization, automation, or optimization. Curiosity and willingness to learn new tools and methods. Preferred but Not Required Experience creating user journeys, wireframes, page outlines, or content briefs. Understanding of SEO best practices (on‑page optimization, keyword research). Familiarity with UX/UI principles. Comfortable running usability reviews or reviewing heatmaps (Hotjar, FullStory). Basic HTML/CSS knowledge a plus but not required. Experience with A/B testing tools also a plus. Benefits Competitive salary range of $75,000 to $85,000, based on experience, with additional incentives on top of the base salary. Health, vision, and dental coverage. 401(k) with company match. Paid time off and a flexible work schedule. Paid parental leave. Work Environment This position is primarily remote, with most of your work conducted from your home office. You must reside in Connecticut and be within driving distance of our Cheshire, CT office for periodic in‑office collaboration and content creation. Working hours are typically between 9:00 AM and 5:00 PM Eastern Time to align with client schedules. Flexibility is allowed for independent work outside of client meetings. Travel is minimal but may include occasional trips to visit clients, typically no more than a few times per quarter, and travel to attend IMPACT’s conferences held twice a year. Travel requirements will be discussed in advance, and accommodations will be provided as needed. Equal Opportunity Employer IMPACT is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. IMPACT provides reasonable accommodations to individuals with disabilities in the hiring process and throughout employment, as required by law. #J-18808-Ljbffr Impactplus