Analyst, Advanced Advertising

#WeAreParamount on a mission to unleash the power of content… you in? We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture. Advertising is evolving—powered by big data, predictive analytics, and audience segmentation tools that transcend traditional boundaries. Paramount Advanced Advertising leads this transformation, delivering unified campaigns across linear, digital, and addressable TV platforms at unmatched scale. As an Analyst on the Advanced Advertising Solutions team, you’ll play a key role in supporting the sales, activation, and performance analysis of audience-based campaigns across National Linear and Digital platforms. You’ll help evaluate and summarize audience segmentation methodologies, assess data quality and applicability, and contribute to the evolution of our proprietary optimization and reporting capabilities. Your success will be measured by campaign quality, operational efficiency, and client satisfaction. This role requires a strong team player who thrives in a collaborative environment. You’ll work cross-functionally with Sales, Product, Operations, and external partners to ensure seamless execution and continuous innovation. Key Responsibilities Assist in technical pre-sales for audience-based campaigns, offering expertise on data sets, KPIs, optimization strategies, and performance benchmarks. Collaborate with sales and client teams to monitor and track campaign performance to ensure seamless activation and post-campaign analysis across platforms. Monitor and maintain audience segments and delivery for active campaigns, ensuring accuracy and consistency across data vendors and viewership platforms. Analyze outputs from third-party data providers to validate segment performance and fidelity. Work closely with internal teams across Sales, Product, and Operations to align on campaign goals, troubleshoot issues, and share insights. Provide day-to-day operational support. Basic Qualifications 1–3 years of experience in advanced TV, ad tech, consumer segmentation, or data-driven advertising; or relevant background in media buying, planning or operations. Excellent written and verbal communication skills, with the ability to translate complex data concepts into actionable insights. Advanced in Excel Interest in advanced advertising and innovation Bachelor’s degree or equivalent Preferred Qualifications An understanding of media math Experience with targeted media campaign activation across digital, addressable, programmatic, or linear TV is preferred. Understanding of media analytics, including data collection, aggregation, and visualization. Additional Qualifications Passion for problem-solving and the ability to find answers to difficult questions Ability to collaborate across various teams Highly organized with the ability to manage multiple projects at once, prioritize actions, deadlines, and anticipate solutions Interest in advanced advertising and innovation Strong written and oral communication skills Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions. Additional Information Hiring Salary Range: $56,000.00 - 65,000.00. The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. What We Offer Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: Generous paid time off. An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams. Opportunities for both on-site and virtual engagement events. Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace. Explore life at Paramount: Paramount is an equal opportunity employer (EOE) including disability/vet. At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling View phone number on click.appcast.io or by sending an email to View email address on click.appcast.io. Only messages left for this purpose will be returned. #J-18808-Ljbffr Paramount