Digital Marketing Manager, International

Overview Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association is seeking an experienced, results-driven Digital Marketing Manager, International, to lead global digital marketing initiatives that support our Emergency Cardiovascular Care (ECC), Stroke Education, and Quality Improvement programs. This position can be home-based. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs. Responsibilities This role is ideal for a highly motivated digital marketing professional with expert-level experience in both HubSpot Marketing Hub and HubSpot Sales Hub, a passion for demand generation and revenue growth, and the drive to build and scale marketing and sales enablement capabilities that support healthcare professionals, hospitals, and systems of care around the world. The role will serve as a key owner of the HubSpot ecosystem, helping align marketing, sales, lead management, reporting, and customer engagement processes across global markets. Key Responsibilities: HubSpot Leadership Serve as the International team's subject matter expert for HubSpot Marketing Hub and Sales Hub. Develop and execute email marketing campaigns, automation workflows, lead nurturing programs, landing pages, forms, audience segmentation, and reporting dashboards. Design and optimize lead management processes, including lead scoring, lifecycle stages, routing, qualification, and handoff workflows between marketing and sales teams. Build and maintain sales pipelines, deal stages, dashboards, reporting, and automation that improve visibility into revenue performance. Ensure excellence in email deliverability, campaign tracking, CRM governance, compliance, user experience, and data integrity. Create scalable marketing and sales processes that support international growth and operational efficiency. Digital Marketing & Demand Generation Plan and execute integrated marketing campaigns for ECC courses, Stroke programs, International Quality Improvement initiatives, events, and product launches. Partner with International Marketing team to develop digital strategies that drive awareness, engagement, leads, and revenue. Manage marketing initiatives across multiple regions and international markets. Analytics & Reporting Develop dashboards and performance reports that provide actionable business insights. Measure campaign effectiveness and recommend improvements based on data and market trends. Establish attribution models and reporting frameworks that demonstrate marketing impact. Develop end-to-end funnel reporting across marketing, lead generation, sales pipeline, and revenue outcomes. Qualifications Bachelor's degree in Marketing, Communications, Business, or related field or equivalent experience. Three (3) years of digital marketing experience. Expert-level knowledge of HubSpot, including marketing automation, workflows, email marketing, segmentation, lead nurturing, lead scoring, CRM management, pipeline administration, sales automation, reporting, dashboards, and campaign management. Experience designing and optimizing lead lifecycle management and marketing-to-sales processes. Experience building sales dashboards, pipeline reporting, and revenue attribution models within HubSpot. Strong understanding of CRM administration, data governance, and system integrations. Proven success managing digital advertising, lead generation, and conversion optimization programs. Excellent project management, analytical, and communication skills. Ability to collaborate effectively across cultures, regions, and time zones. Ability to travel 10% local and overnight stay. Preferred Experience: Five (5) to Seven (7) years of digital marketing experience. HubSpot certifications. Healthcare, education, nonprofit, training, certification, or quality improvement marketing experience. Experience supporting marketing and sales teams through lead management, pipeline development, and revenue operations initiatives. Experience with Google Analytics, Google Tag Manager, CRM integrations, and marketing reporting tools. Why Join Us? This is an opportunity to build and shape the future of international digital marketing at one of the world's most respected health organizations. We are looking for a builder, problem solver, and digital marketing expert who is ready to take ownership, innovate, and help advance the American Heart Association's mission of improving health and saving lives globally. Compensation & Benefits Salary minimum to the midpoint of the range is $71,715.00.00 to $100,000.00. Pay is commensurate with experience; geographic differentials may apply to the pay range. The American Heart Association reserves the right to pay more or less than the posted range. The American Heart Association reserves the right to pay more or less than the posted range. The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details. Compensation – Our goal is to ensure you have a competitive base salary. That's why we regularly review the market value of jobs and make adjustments, as needed. Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position. Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation. Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule. Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year. Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization. The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are. At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. EOE/Protected Veterans/Persons with Disabilities #AHAIND2, #LI-Remote Default: Location : Location US-TX-Dallas #J-18808-Ljbffr American Heart Association