Senior Analyst, Data Science and Analytics

Role Overview and Core Responsibilities TransUnion is looking for talented analysts with excellent quantitative and analytical skills. Our ideal candidates are determined to combine the art and science of data analytics and marketing to help clients address the challenges of marketing effectiveness, ROI, brand equity impact, channel effectiveness, and pricing. In this role, you’ll work with senior data scientists on multi-million dollar customer engagements. You’ll build your network with the top marketing leadership in major companies across virtually all industries. You’ll work hands on with quantitative marketing data to analyze and reveal the business drivers of the Fortune 500. You will develop expertise at the intersection of big data, marketing, and consulting. Our work focuses on delivering an evolving stream of value and enabling fact-based decision making. You’ll help clients know everything they can about their customers and prospects, deliver exceptional customer experiences, and know if their marketing worked and how to improve it. You’ll help diagnose business needs, translate into questions that TransUnion will answer, and architect ways to wrangle data from multiple sources. You’ll work closely with TransUnion’s data scientists, consultants, and external clients to identify new insights, translate findings into the stakeholder’s native language, and tell stories to make complex things simple to understand and translate into measurable actions. You’ll implement unified analytics solutions to address marketing effectiveness, ROI, brand equity impact, segmentation, pricing, and environmental factors. Collaborate with senior data scientists and offshore associates to ensure model quality in terms of modeling methodologies, data/model validation metrics, actionable insights, and analytical/technical best practices. In our proprietary analytics platform, implement multi-touch attribution models (MTA) and marketing mix models (MMM) based on statistics, econometrics, and/or machine learning techniques. Analyze big data sets to generate deep insights on paid media, organic media, market conditions, web navigations, and propensities in consumer journeys. Validate model results and package them into insightful client-friendly reports on ROI analysis, forecasting, simulation, and optimization. Ensure rigorous quality control and detect anomalies in the model with ongoing data streams. Interdisciplinary work: interact with multiple teams across the firm to implement end-to-end solutions and improve processes. Required Knowledge and Experiences Familiarity or interest in data analytics and/or statistical concepts such as marketing mix modeling, multi-touch attribution modeling, multivariate regression, time-series modeling, Bayesian statistics, segmentation modeling, machine learning, data mining, simulation, optimization, forecasting, and ROI analysis Working knowledge of Excel, SQL, R, and Python or similar Bachelor’s degree with a mathematical or engineering background: Statistics, Data Mining, Operations Research, Econometrics, Finance, Engineering or similar Effective client-facing communicator in both written and verbal skills Ability to manage multiple projects with a large cross-functional team Ability and willingness to learn in a fast-paced environment and adapt to the situation Preferred Skills 1+ years of quantitative analytics experience with marketing metrics and tracking is helpful but not required Benefits and Compensation Benefits that support every part of your life: at TransUnion, benefits are designed to help you feel well, do well, and plan well—from day one. For Your Health : Medical, dental, and vision coverage from day one, plus optional plans. Coverage for spouses, domestic partners, and other eligible dependents is available on select plans. Tax-advantaged HSA and FSA accounts are available. For Your Protection : Company-paid basic life and AD&D, optional voluntary life and AD&D, short- and long-term disability. Legal plan, pet insurance, and travel accident coverage are also available. For Your Family : Adoption assistance and fertility planning coverage, caregiver support, Dependent Care FSA options, and paid parental leave with return-to-work options. For Your Future : 401(k) with employer match, Employee Stock Purchase Plan (ESPP), financial wellness resources, and career coaching. For You : Tuition reimbursement, flexible time off, holidays, commuter benefits, employee discounts, charitable gift matching, and paid volunteer time off. For Your Wellness : 24/7 support including therapy and coaching, plus resources for physical, mental, social, and financial wellness. We are committed to diversity and equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. TransUnion also takes affirmative action to employ and advance qualified individuals with disabilities and protected veterans. For review of TransUnion’s Affirmative Action Program, contact View email address on click.appcast.io. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable laws and ordinances. Adherence to company policies, sound judgment, and safeguarding confidential information are essential expectations for this position. Pay Scale Information: The U.S. base salary range for this position is $67,500.00 - $112,500 annually. The salary range reflects a reasonable estimate of compensation and is influenced by education, experience, location, and market considerations. Regular, full-time non-sales positions may be eligible for annual bonus plans and long-term incentives as per company guidance. TransUnion Overview At TransUnion, we strive to create a real, positive impact and support professional growth through a flexible and inclusive environment. We encourage development and collaboration across the globe and emphasize work/life balance. TransUnion Internal Job Title: Sr Analyst, Data Science and Analytics Company: TransUnion LLC #J-18808-Ljbffr Dormont Manufacturing Co