Segment Marketing Manager, Vice President

Youth And Family Customer Segment Voice

Act as the voice of the customer for our Youth and Family customer segments. Translate customer's habits, wants and needs into winning positioning, product launches, and test and learn agendas that improve customer experience and hit OKRs.

As the Youth and Family customer segment's voice, this role will drive roadmap development, product messaging, and retention levers based on business objectives and customer insights. This work ensures customer needs drive decisions and that every interaction is accountable to outcomes that move the business.

Job responsibilities

• Own the end-to-end customer journey and set journey-stage KPIs aligned to business OKRs.
• Define the segment strategy, target customer definition, jobs to be done, and messaging architecture.
• Translate segment insights into product marketing opportunities and influence roadmap prioritization.
• Lead go-to-market for new products and features, including positioning, narrative, and launch plans.
• Orchestrate channel strategies across owned, paid, and earned; set hypotheses, budgets, and success metrics.
• Act as a change agent, driving product and marketing transformation and innovation
• Drive a cross-functional team delivering marketing across the customer journey – from awareness and consideration through ongoing engagement and retention.
• Partner with Product, Research, Analytics, and Field teams to scope and deliver experience improvements.
• Track segment performance and communicate progress to leadership.
• Conduct competitive and market analyses to sharpen differentiation and inform positioning.
• Manage stakeholder communications and executive updates with concise, data-backed storytelling.

Required qualifications, capabilities and skills

• Is an effective storyteller prepared to share the development of strategies and results with team and executive stakeholders
• Constantly pushes boundaries of "what could be" to drive innovation
• Always focuses on the big picture, considering impacts outside their given initiatives
• Is a fantastic partner, truly focused on relationship building and leading through strong collaboration
• Is highly curious and never settles for good enough
• Is data driven and analytical, while also being a big-picture, strategic thinker
• Is focused on how marketing drives quantifiable business results
• Is vigorous and thorough in their management of details
• Loves testing, learning, and taking calculated risks

Preferred qualifications, capabilities and skills

• 7+ years of marketing experience with expertise in strategy roles
• Experience telling stories through both verbal and written communication
• Excelsat thinking holistically and managing multiple initiatives simultaneously within tight deadlines
• Strong analytical, problem solving and planning skills
• Proven ability to take initiative, influence others, and achieve results
• Skilled and comfortable at working in a highly matrixed organization
• Comfortable with continuously changing priorities
• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and PowerPoint
• 4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management

About Us

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction. We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.