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Marketing Campaign Analyst

Medix

Marketing Campaign Analyst Responsibilities:
  • Partner with cross-functional teams to develop campaign requirements, create targeted segments, and establish key performance metrics.
  • Plan, coordinate, and schedule multi-touch marketing campaigns, maintaining the marketing calendar.
  • Analyze campaign performance, implement mid-campaign adjustments, and report on return on investment and customer lifetime value.
  • Support the adoption and integration of new digital marketing tools and technologies within the platform.
  • Develop clear, actionable insights by converting data into meaningful reports for technical and business stakeholders.
Marketing Campaign Analyst Qualifications:
  • Minimum of 3 years of experience in marketing campaign management or a similar field.
  • Proficiency in analyzing large datasets, including both structured and unstructured data.
  • Hands-on experience with digital experience platforms such as Adobe, Oracle, Salesforce, Tealium, and Redpoint.
  • Advanced skills in Excel; familiarity with SQL, Python, Tableau, Denodo, and Power BI is a plus.
  • Ability to communicate effectively, work independently and in teams, and manage multiple projects with deadlines.
Vacancy posted 4 days ago
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