Marketing Campaign Analyst

Medix

Rochester, MN

Marketing Campaign Analyst Responsibilities:

Partner with cross-functional teams to develop campaign requirements, create targeted segments, and establish key performance metrics.
Plan, coordinate, and schedule multi-touch marketing campaigns, maintaining the marketing calendar.
Analyze campaign performance, implement mid-campaign adjustments, and report on return on investment and customer lifetime value.
Support the adoption and integration of new digital marketing tools and technologies within the platform.
Develop clear, actionable insights by converting data into meaningful reports for technical and business stakeholders.

Marketing Campaign Analyst Qualifications:

Minimum of 3 years of experience in marketing campaign management or a similar field.
Proficiency in analyzing large datasets, including both structured and unstructured data.
Hands-on experience with digital experience platforms such as Adobe, Oracle, Salesforce, Tealium, and Redpoint.
Advanced skills in Excel; familiarity with SQL, Python, Tableau, Denodo, and Power BI is a plus.
Ability to communicate effectively, work independently and in teams, and manage multiple projects with deadlines.

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Vacancy posted 4 days ago

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