Marketing Coordinator I

What We Do/Project The person in this role will be responsible for the day-to-day facilitation of franchise strategy and marketing initiatives, including but not limited to: supporting upcoming Theatrical releases; building up the go-to-market strategy for the franchise by developing initial branding materials and pitching projects to prospective global licensees as well as retailers; acting as a management lead across high-level and high-impact co-licensing partnerships with other entertainment IP; identifying data-driven audience insights to inspire strategic character positioning, establishing key marketing beats/opportunities in the annual planning cycle, and providing support to cross-functional teams that will allow them to activate against our creative principles; supporting the creation of presentation materials and brand-new style guide assets for licensees to leverage in product development; and overseeing the execution of activations on a global scale in partnership with hundreds of different licensees across Toys, Fashion, Home, and Accessories. Other duties may also be assigned dependent on business development and incremental needs.


The ideal candidate for this position is naturally curious and proactive. They're adept at relationship management, able to clearly identify/articulate priorities, and are willing to leverage research/data as the foundation for creative ideation. In a fast-moving environment, they are able to stay organized and remain professional while always being willing to act as a problem-solver. They also like to have fun and are passionate about the work they do...we get to play around in the world of Super Heroes after all!


Job Responsibilities / Typical Day in the Role
• Review, route, and approve all licensee and retailer marketing submissions for assigned properties
• Assist in executing franchise strategies and marketing initiatives in support of core franchises as well as individual properties (e.g., Superman, DC brand, etc.)
• Develop materials for franchise presentation decks, licensee and retailer pitch decks, sizzle videos, and similar related materials needed to drive the business
• Assist with the acquisition, development, approval, and use of Theatrical and TV assets
• Assist in executing the social media content strategy and calendar across all platforms, developing innovative marketing approaches to delight and engage fans
• Obtain necessary internal, external, and third-party approvals (including Legal, Brand Assurance, and Talent) for all GCP-driven marketing materials and assets that licensees as well as promotional partners can leverage
• Maintain Brand Assurance guidelines and ensure timely updates plus communication outward to the applicable stakeholders
• Lead the comics re-use process for Global Consumer Products, clearing new artwork from DC comic books for use across product and marketing opportunities
• Act as the first point of contact for product development and brand-related questions
• Manage relationships with external agencies and vendors, with whom the team collaborates frequently on various projects in support of DC brand initiatives
• Solicit industry and competitive trend information from Sales/Retail, Category, Creative/Product Development, and the Global Insights teams in addition to data from external sources
• Collect and submit updates to the Franchise Monthly Newsletter
• Other projects and duties may be assigned dependent on business development and needs.


Must Have Skills / Requirements
1) Proficiency in PowerPoint
a. 3+ years; Ability to translate data and ideas into digestible and effective presentations for external stakeholders.
2) Strong communication ability (Written and verbal)
a. 3+ years; Ability to present ideas and data to external stakeholders as well as communicating effectively and collaboratively with internal stakeholders.
3) Knowledge of Consumer Products Industry and Entertainment Industry
a. 3+ years; Understanding platforms that allow us to meet and track our revenue targets and engagement.


Nice to Have Skills / Preferred Requirements
1) Franchise management experience is a plus
2) 2+ years entertainment industry experience strongly preferred
3) Bachelor's degree with coursework in business/marketing strongly preferred
4) Proficiency in Keynote is a plus
5) Photoshop and Illustrator knowledge is a plus
6) Knowledge of digital platforms (YouTube, Instagram, TikTok), emerging technologies, and consumer trends is a plus
7) Understanding of licensing preferred


Soft Skills:
1) A passion for and knowledge of the DC brand and franchises (e.g., Superman, Batman, Wonder Woman, Justice League, DC Super Friends, Batwheels, etc.)
2) Clear understanding of marketing principles
3) Strong written and oral communication skills
4) Must be well-organized with effective and proven planning and follow-through skills
5) Must be a self-starter, dependable, and optimistic
6) Must have the ability to analyze and organize data
7) Must have the ability to work well under time constraints
8) Must be able to handle multiple projects, prioritize assignments, and effectively meet deadlines
9) Must have the ability to work in a team environment with changing priorities and therefore be flexible/adaptable
10) Must be proactive and willing to take ownership of high-impact/high-visibility projects
11) Must be creative and willing to troubleshoot/solve problems