Director, Regional Sales

PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Teams league—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. The Role and What You’ll Do The PBR Regional Sales Director is responsible for identifying, developing, and closing new corporate partnership opportunities at the national, regional, and local levels. This role drives regional revenue growth by executing local and regional sales initiatives and positioning PBR as a must‑have sports and entertainment property. The Regional Sales Director reports to the Vice President, Corporate Partnerships. This role is ideal for a results‑driven sales leader with a strong track record of building relationships, negotiating partnerships, and consistently delivering against revenue targets. Identify, prospect, and close new local, regional, and national corporate partnerships Execute all regional and local sales initiatives aligned with broader partnership strategy Assign and support Regional Sales Managers in lead generation and execution of smaller local deals Collaborate with Marketing Managers to drive market penetration and audience reach Partner with Sponsorship Fulfillment to develop and execute market‑specific sales campaigns Build and maintain strong relationships with existing local and regional partners Grow Tour presence in smaller markets, focusing on core partner categories and extended relationships Conduct market, category, and local company research to identify partnership opportunities Monitor competitive landscape and local events to identify new sales prospects Travel frequently to assigned markets to support relationship development and deal execution Identify and sell partnership opportunities across multiple PBR properties, including: PBR Unleash The Beast PBR Pendleton Whisky Velocity Tour PBR Team Series PBR Challenger Tour Generate and expand relationships with existing partners and extended partner networks to drive incremental revenue Leverage marketing and sales data to optimize sales strategies by market and region Conduct sales calls to qualify leads and advance opportunities through the pipeline Manage partnership inventory, including tracking and documentation of available assets Support sales initiatives through data collection, analysis, and presentation Develop sales collateral, presentations, and pitch materials You Have These Excellent verbal communication and professional writing skills Strong customer service and relationship management skills Proven ability to manage multiple priorities and projects simultaneously High level of organization and attention to detail Ability to build and sustain long‑term business relationships Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) Bachelor’s degree in Marketing, Sales, Business, or a related field preferred Minimum of five (5) years of experience in sales, partnerships, or related marketing roles preferred TKO EEO Statement TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non‑discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non‑discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use. #J-18808-Ljbffr Dormont Manufacturing Co