Principal Product Manager

About the Role

We are looking for a Senior Principal Product Manager to own Norton VPN and the broader portfolio of standalone point solutions — products that are strategically essential to Norton’s growth engine and financial performance.

Norton VPN is a leading privacy and security product in a fast-growing market, with meaningful standalone traction and a critical role in the broader Norton ecosystem. This PM will be responsible for driving VPN growth, acquisition, and market share — while ensuring VPN strategy reinforces the path toward Norton 360. Equally important, this role will own Norton’s other high-impact standalone products: Norton Genie (on-demand scam detection), Privacy Monitor Assistant / PMA (data broker removal), device optimization tools (NUU/NDU) and more.

These point solutions are not peripheral — they are a crucial component of Norton’s financial metrics, customer acquisition funnel, and lead generation strategy. They are often the first Norton experience a consumer has, and their effectiveness directly impacts subscription conversion, brand equity, and long-term customer lifetime value. This role demands someone who can manage a complex multi-product portfolio with commercial rigor, ecosystem thinking, and a growth mindset.

Key Responsibilities

VPN Growth, Acquisition & Market Strategy

• Own the full product strategy for Norton VPN — defining the roadmap, driving feature prioritization, and setting the direction for growth and market share expansion in the VPN category.
• Develop and execute acquisition and growth strategies for VPN — including channel expansion, trial experience optimization, conversion funnel improvements, and partner/OEM opportunities.
• Monitor VPN market dynamics, competitor moves, and consumer behavior trends; translate findings into product and GTM decisions that keep Norton competitive and differentiated.
• Think beyond the VPN standalone: ensure the VPN product and its users are strategically connected to the broader N360 ecosystem, designing pathways that naturally funnel VPN users into Norton’s core suite.

Point Solutions Portfolio Management

• Own the product roadmap and performance outcomes for Norton Genie (on-demand scam detection), PMA (data broker removal), device optimization tools (NUU/NDU) and more.
• Treat these products as the acquisition and lead-generation engine they are — understanding their role in Norton’s financial model, pipeline metrics, and customer count strategy, and managing them accordingly.
• Identify opportunities to improve conversion, activation, and cross-sell rates across the point solutions portfolio, working closely with marketing and data science to run and measure experiments.
• Maintain high product quality and user experience standards across all point solutions — these are often a user’s first impression of the Norton brand.

Ecosystem Integration & N360 Funnel

• Design and own the product strategy for how standalone point solutions connect to the broader N360 ecosystem — ensuring these products serve as effective on-ramps to Norton’s core suite.
• Collaborate with the N360 product team to ensure cohesive cross-product experiences, shared data signals, and well-designed upgrade pathways.
• Define and track the metrics that measure ecosystem contribution: trial-to-paid conversion, cross-sell rates, VPN-to-N360 upgrade rates, and contribution to total subscriber count.

Cross-Functional Execution

• Partner with engineering, design, data science, and security research teams to build and ship product improvements with velocity and quality.
• Align with marketing on acquisition campaigns, GTM messaging, and channel strategy for VPN and point solutions.
• Communicate product strategy, portfolio performance, and roadmap priorities clearly to senior stakeholders — including executive leadership and cross-functional partners.
• Navigate complex stakeholder relationships across product, commercial, and technical teams, balancing competing priorities with transparency and rigor.

Analytical Rigor & Performance Management

• Define clear success metrics for each product in the portfolio — growth, retention, conversion, and ecosystem contribution — and own performance against those metrics.
• Synthesize funnel analytics, A/B test results, customer research, and competitive data into product decisions and executive updates.
• Proactively surface performance insights across the portfolio and translate them into action without being asked.

Location: NYC or Mountain View, CA Office (Onsite 3 days per week)

The annual base salary for this position is expected to be between $220,000 and $240,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.