Growth Product Marketing Lead

Overview Our Mission: Tinder revolutionized how people meet, growing from 1 match to one billion matches in just two years. The app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages. In 2024, Tinder won four Effie Awards for its first global brand campaign, “It Starts with a Swipe”. Our Values: Take the Lead, Move Fast, Better Together, Real Talk, Safety First, Spark Fun. We act with integrity and collaboration to create real connections for daters and a strong culture for our team. Role and Location We’re looking for a Growth Product Marketing Lead to join the Tinder team. Dating apps continue to be a connector for people who may not have otherwise met. You’ll help steer the evolution of the category to meet the needs of daters today, especially those who are newer or returning to dating. As the Growth Product Marketing Lead, you’ll be at the center of how we engage consumers at scale, designing and driving product marketing strategy and execution across both in‑app and out‑of‑app owned channels. This role is critical for driving measurable results and establishing frameworks that move curious daters through their journeys. This is a highly cross‑functional role across the entire org. If you’re excited about a global brand with both creative and analytical work, this role could be for you. Location: This is a hybrid role and requires in‑office collaboration three days per week. This position is located in Los Angeles, CA, San Francisco, CA or New York, NY. Key Responsibilities FEATURE GTM : Own the go‑to‑market strategy for new product features, develop feature positioning, messaging, and branding that resonates with our audiences and differentiates our offerings. FEATURE GTM : Collaborate across global teams to crystallize learning plans, translate strategies into marketing, and drive and measure impact. FEATURE GTM : Help define user needs and prioritize and deliver features that solve them. GROWTH STRATEGY : Own organic growth strategies for Tinder globally, stand up channels, and optimize across the user journey and branded product touch points. GROWTH STRATEGY : Recommend and design A/B tests and other experimental campaigns to refine ASO, CRM, AI search, app funnel tactics and improve ROI. GROWTH STRATEGY : Establish KPIs for all programs, create results forecasts, track performance, and maintain project documentation. APP STORE OPTIMIZATION : Develop and execute an ASO strategy with agency partners to improve app visibility and conversion in key markets. APP STORE OPTIMIZATION : Align ASO with in‑app CRM and product roadmap by working with PMM, International and Localization teams for mass‑market relevance. APP STORE OPTIMIZATION : Own storytelling and discovery on App & Play Stores to drive feature awareness and share of voice. GROWTH EXPANSION : Propose and develop new lifecycle CRM tactics with the Engagement team, including testing channels, messages, and audience segments to drive user success and feature adoption. GROWTH EXPANSION : Maintain a bridge between paid and owned strategies by collaborating with Media teams on product initiatives and forming holistic hypotheses. GROWTH EXPANSION : Operationalize Tinder’s AI SEO strategy and lead its application across the organization. GROWTH EXPANSION : Own category exploration for new GTM strategies and product experiences to unlock growth and attract new users. Who we’re looking for 6–8+ years of experience in product marketing and leading full‑funnel growth and go‑to‑market strategies, preferably in B2C and mobile apps. Consumer obsessed, curious, and skilled at understanding the user journey across touchpoints. Familiar with growth levers including ASO, CRM, and AI search, and how to apply them for impact. Analytical thinker with a track record of experimentation and applying learnings across markets. Highly collaborative, able to partner across CRM, Marketing, Communications, Product, Design, Research, Analytics, Globalization, Strategy, and other teams to convert awareness to action and deepen retention. Attention to detail and a strong sense of design and user‑centric experiences, balancing speed with messaging and creative that is on brand. Salary: The salary range for this position is $175,000 - $195,000. Factors such as scope and responsibilities, candidate experience, education, job‑related skills, internal equity, and market considerations may influence base pay. This range reflects a role based in New York, NY or LA and may be adjusted geographically if required to work outside the listed location. Commitment to Inclusion At Tinder, we celebrate difference and strive to build a workplace that reflects the diversity of our members around the world. We value unique perspectives and backgrounds. If you don’t meet all listed qualifications, you are encouraged to apply to share how your skills transfer. Tinder is an equal opportunity employer welcoming people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. If you require reasonable accommodation to complete a job application, pre‑employment testing, or a job interview, please speak to your Talent Acquisition Partner directly. #J-18808-Ljbffr