Search Engine Optimization Manager

A globally leading consumer device company headquartered in Cupertino, CA is looking for SEO Program Manager to join their team. This role will play a key part in executing content optimization strategies across assigned product lines, driving organic growth through rigorous keyword research, on-page optimization, and cross-functional collaboration. The ideal candidate is passionate about search, works independently with confidence, and is eager to grow their strategic contribution over time.

Job Responsibilities:

• Execute content optimization strategies for assigned product lines, following established SEO frameworks and best practices.

• Manage on-page optimization initiatives including metadata, content structure, and internal linking for specific product categories.

• Conduct keyword research and content gap analyses to identify opportunities and prioritize content development.

• Create content briefs and specifications that translate SEO requirements into actionable guidance for content teams.

• Monitor and report on content performance using search analytics and user behavior data; recommend optimizations.

• Collaborate with Merchandising, Product Marketing, and Design teams to ensure content aligns with SEO best practices.

• Support AI optimization initiatives by implementing semantic optimizations within assigned scope.

• Contribute to testing plans and experiments designed to improve content performance.

Minimum Qualifications:

• Minimum of 5 years of hands-on SEO experience with direct involvement in content optimization.

• Has owned on-page optimization for at least one product line or content category, including metadata, content structure, or internal linking.

• Has independently conducted keyword research and translated findings into a content brief, spec, or recommendation.

• Proficiency in SEO tools such as Google Search Console, seoClarity, Ahrefs, or similar platforms.

• Has collaborated directly with a non-SEO team (e.g., Marketing, Design, or Editorial) to ship optimized content.

Preferred Qualifications:

• 8+ years of experience in SEO, with increasing ownership of content strategy across multiple product areas.

• Experience working in the technology and/or e-commerce industry, ideally on a high-traffic consumer-facing website.

• Familiarity with AI-powered search surfaces and early exposure to semantic or entity optimization strategies.

• Experience writing or contributing to content briefs, editorial guidelines, or metadata templates used by writers or marketing teams.

• Experience participating in a product launch from an SEO perspective — contributing briefs, reviewing content, or flagging gaps before publish.

Type: Contract

Duration: 12 months with extension

Work Location: Cupertino, CA (hybrid)

Pay Rate: $77.00 - $92.00 ph (DOE)