Brand Marketing Manager

Brand Marketing Manager - OpenArt AI
About OpenArt

OpenArt is an AI Storytelling and Visual Creation Platform used by millions worldwide. We're building the next generation of creative tools powered by cutting-edge AI, enabling anyone to create videos, visuals, characters, and stories with unprecedented speed and imagination. We believe the future of creativity is AI-native, and we're shaping that future.
Why Join OpenArt

• Own brand marketing end-to-end - this is a high-ownership, low-process role where you build and execute the playbook, not just contribute to it.
• Direct impact on how the world perceives OpenArt - you will define our brand narrative and ensure every win is amplified across every channel that matters.
• Work at the intersection of partnerships, PR, product marketing, and social - one of the most cross-functional and visible roles in the company.
• Be the in-house brand lead at a company generating brand moments worth talking about - from creator collaborations to major platform partnerships.
• High autonomy, fast iteration environment with direct access to founders and leadership.
• 7-10X revenue growth over the past 2 years - now building the brand infrastructure to match the scale.

About the Role

We're looking for a Brand Marketer to own and build OpenArt's brand marketing function. This is a hands-on execution role - you will take brand moments and partnership wins and turn them into full multi-channel campaigns that extend reach far beyond a single social post.

You will serve as the in-house point of contact for our PR agency, helping define a cohesive brand narrative and ensuring everything we put out ladders up to a consistent positioning. You will also build the measurement framework that turns brand activity into data-driven decisions.

You'll work closely with Partnerships, Product Marketing, Social, and our Studios team - and you'll need to navigate prioritization across all of them without heavy supervision. The ideal candidate has led brand campaigns end-to-end at a previous company, is deeply comfortable operating independently in ambiguous environments, and brings more B2C than B2B experience to the table.
What You'll Do

• Build and execute the brand amplification playbook. Take existing wins - creator collaborations, education partnerships, events - and create repeatable multi-channel campaigns that extend reach across social, PR, creator channels, and beyond owned accounts.
• Own the PR agency relationship. Serve as the primary in-house point of contact for OpenArt's PR agency; pitch stories that generate real discussion, keep a steady drumbeat of news out, and ensure coverage ties back to a coherent brand narrative.
• Define and maintain brand positioning. Develop OpenArt's brand narrative and ensure every initiative - from a product launch to a partnership announcement - ladders up to it consistently.
• Establish brand performance measurement. Build the framework for tracking brand impact (earned media value, brand search volume, follower growth, long-term CAC reduction) and use a P0-P3 prioritization model to focus future efforts on what moves the needle.
• Drive social content strategy. Own brand content strategy across Instagram, LinkedIn, and TikTok; leverage leadership and personal brand accounts (Chloe, Coco, Kamran) in addition to OpenArt's owned channels.
• Amplify events and moments. Take physical events, creator moments, and brand activations and extend them digitally for scale - clipping, repurposing, and distributing across every relevant channel.
• Collaborate cross-functionally. Work across Partnerships, Product Marketing, Social, Studios, and the PR agency simultaneously; manage competing priorities and bandwidth constraints without heavy supervision.

What We're Looking For

Core Requirements

• 4+ years of experience in brand marketing, communications, or integrated marketing.
• Ability to relocate to the Bay Area (required).
• Proven experience taking a single brand moment and building a full multi-channel campaign across social, PR, creator channels, and beyond.
• Experience working with external PR agencies as the in-house brand lead - knows how to pitch stories that generate real discussion, not PR for the sake of PR.
• Strong brand strategy and narrative building skills - can define coherent brand positioning and ensure every initiative reinforces it.
• More B2C than B2B background; understands consumer audiences, culture, and community.
• Strong social media content strategy experience, especially across Instagram, LinkedIn, and TikTok, including leveraging leadership and personal brand accounts.
• Comfortable operating independently with ambiguity; able to build structure and execute without a team underneath them.
• Strong cross-functional coordination skills - able to navigate partnerships, product marketing, social, and agency relationships simultaneously.

Nice to Have

• TikTok trend fluency and short-form video marketing experience (creator seeding, sound-based trends, viral mechanics).
• Background in entertainment, music, or creator economy verticals.
• Experience ghostwriting for executive thought leadership on LinkedIn or X.
• Event marketing amplification - experience taking physical activations online for scale.
• Earned media value calculation and brand lift measurement experience.
• Familiarity with AI creative tools or generative AI products; comfort using AI in content workflows.

Compensation

• Competitive base salary and bonus program.
• Equity - meaningful ownership in what you build.
• High autonomy, high growth environment.

Work Setup

• Bay Area required (relocation support available).
• Hybrid work model.
• Visa sponsorship available.

✉ How to Apply

Send your resume and a short note to View email address on click.appcast.io.

Subject line: Application - Brand Marketing Manager - Your Name

Optionally include:

• A brand campaign or moment you built end-to-end and are proud of.
• An example of a brand narrative or positioning framework you've developed.
• Your earliest start date and current location.