Client Strategy Lead

Job Description

Job Description

Linqia is a leading independent influencer marketing agency. Leveraging our AI-powered proprietary technology platform, Resonate, we work with some of the world's leading brands, including Albertsons, Danone, and Bayer, to develop and execute creatively compelling creator-led strategies that deliver full-funnel results.

We value intelligence, recognize talent and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer first attitude that adds true value to everything we touch. Our team members are smart, hard-working, have integrity and love to have fun as we play to win. At Linqia, you'll be working with others who are passionate about marketing in a fun, fast-paced and data-driven environment.

Client Strategy Lead

The responsibility of the Client Strategy Lead is to act as a trusted strategic advisor to Linqia's biggest customers, helping brands grow and become more sophisticated in their influencer marketing efforts. 

What You'll Do

• Ongoing: lead strategy for 1-2 of Linqia's biggest accounts:
• Act as a trusted advisor on all things influencer marketing, deepening Linqia's relationship with these clients and growing these accounts
• Run client workshops, aka Linqia Lookouts, digging into past performance, bringing inspiration from across the industry, and planning for the future
• Schedule, design, prepare for, and lead in-person or virtual client strategy workshops in the tristate area or elsewhere in the US
• Give feedback to cross-functional partners (e.g. creative strategists, creative coordinators, strategic accounts managers, media and measurement strategists, talent partners) on their workshop inputs
• Finalize workshop decks, in partnership with a dedicated presentation designer
• Collect, interpret, and apply external and internal feedback on Linqia Lookout sessions
• Oversee ongoing competitive monitoring and relevant trendspotting
• Deliver monthly client newsletters, surfacing influencer campaign performance data, industry trends, and competitive activity
• As needed: contribute to new business pitches:
• Interpret briefs, RFPs, and conversations with brand marketers to accurately diagnose their influencer marketing needs
• Design brand-specific strategic approaches to annual influencer marketing plans, including allocating budgets, devising channel strategies, and creating account-level learning agendas
• Brief internal teams (e.g., creative, talent, media and measurement) on their inputs for new business proposals
• Structure proposal decks (in Canva), utilizing Linqia templates and design resources as needed
• Present new business pitches to potential clients, virtually or in-person (alongside Sales, Creative, and other cross-functional partners, as needed)
• You'll also work to embody Linqia's core values:
• Be human.
• Act like an owner.
• Move fast and learn from it.
• Create great experiences.
• Be a problem solver.
• Data wins.

Ideal Qualifications

• 5+ years experience in a consultant and/or strategy role at a US-based consulting firm or agency
• Stellar presentation skills (in person and virtually), with experience traveling for work
• Experience running/playing a leading role in client strategy workshops, including designing and facilitating interactive exercises
• Strong interpersonal and collaborative skills, allowing you you to guide cross-functional teams and ensure delivery against timelines
• Ability to create presentation decks from templates (we work in Canva)
• Experience in the influencer/creator/social media space is preferred, but not required; strong interest in the industry is crucial

Location

• New York City (hybrid) with occasional travel for work required

This position description is intended to describe the duties most frequently performed by an individual in this position. Linqia is an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.

Headhunters and recruitment agencies may not submit resumes or candidates through this Web site or directly to employees. Linqia does not accept unsolicited headhunter and agency resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with us.