SEO / GEO Strategist

At Everything Bagel, we build and support breakthrough brands that disrupt categories and captivate audiences across digital, social, and beyond. Our brand team leads strategy and messaging for some of the most exciting startups and scaling companies across wellness, beauty, CPG, and education and more. We believe in brand-building that’s strategic, deeply human, and creatively fearless.

SEO / GEO Strategist

Location: Remote
Type: Part-Time (15–20 hours/week) availability overlap with 9-5 US Eastern Time.

Department: Lifecycle
Reports to: Lifecycle Marketing

Position Overview

Everything Bagel Partners is looking for a Part-Time SEO / GEO Strategist with deep experience in CPG and DTC brands to help us grow organic demand across traditional search and emerging generative search platforms (Google AI Overviews, ChatGPT, Perplexity, etc.).

This role is ideal for someone who understands how consumers discover, research, and evaluate CPG products online—and knows how to translate that behavior into high-impact content, technical SEO strategy, and brand visibility across AI-powered search experiences.

Key Responsibilities

• Own and evolve our organic search strategy across branded and non-branded queries
• Conduct keyword research focused on category education, problem/solution, and product comparison queries
• Optimize site architecture, on-page SEO, internal linking, and technical foundations
• Partner with brand, ecommerce, and performance teams to turn insights into execution

GEO (Generative Engine Optimization)

• Develop strategies to improve brand visibility in AI-driven search and answer engines
• Optimize content for inclusion in AI summaries, citations, and conversational results
• Identify opportunities to position the brand as an authority within key CPG categories
• Monitor changes in generative search behavior and recommend proactive adjustments

Content & Education

• Inform the creation of educational, comparison, and evergreen content that supports the buyer journey
• Optimize blog, PDPs, category pages, FAQs, and educational hubs for discoverability
• Ensure content reflects brand voice while maximizing search performance

Analytics & Reporting

• Track and report on organic traffic, rankings, share of voice, and GEO performance indicators
• Identify insights, wins, and opportunities through Search Console, GA, and third-party SEO tools
• Communicate findings clearly to stakeholders with actionable recommendations

Client Communication

Available to meet with clients via video and communicate via Slack during work hours (9am-5pm Eastern US)

Qualifications

• 3–5+ years of SEO experience, with direct experience in CPG and/or DTC brands
• Proven success growing organic traffic and revenue in competitive product categories
• Strong understanding of consumer research behavior for physical goods
• Hands‑on experience with on-page, technical SEO, and content optimization
• Familiarity with AI-powered search platforms and evolving SEO best practices
• Ability to work independently and prioritize impact in limited hours

Preferred Skills

• Comfort using ecommerce platforms: Shopify, WordPress
• Proficiency in project management tools like Asana to organize and streamline workflows.
• Comfort within Google Suite, particularly Google Docs and Google Sheets.
• Proven ability to collaborate effectively with cross‑functional teams, ensuring smooth communication across copywriting, design, and technical groups.
• Exceptional organizational and time management skills, adept at managing tasks for multiple accounts simultaneously and prioritizing tasks in a dynamic environment, and communicating proactively.

Nice to Have

• Experience with subscription-based CPG or omnichannel retail
• Experience optimizing for Amazon or marketplace search (a plus)
• Familiarity with tools like Ahrefs, SEMrush, Screaming Frog, GA4, and GSC
• Copy or content strategy background

Why You’ll Love This Role

• Flexible, part‑time hours with meaningful ownership
• Opportunity to shape SEO and GEO strategy at growing CPG brands
• High-impact work focused on education, brand authority, and long‑term growth
• Collaborative team that values experimentation and insight‑driven decisions