Public Relations Account Executive

You’re starting to take ownership of projects You’re starting to build relationships with your clients You’re focused on delivering results You’re starting to regularly bring new ideas to the table You demonstrate curiosity and initiative in technology, digital media, marketing, and creative You are a proactive and positive driver of the agency’s culture, image, and brand KEY RESPONSIBILITIES Overall Account Support & Client Relations You proactively respond to client asks and are able to effectively move things forward within the team You’re starting to establish relationships with clients, and they’re starting to go to you directly to ask for help on specific projects You’re able to effectively and efficiently lead parts of client meetings You actively contribute in planning meetings and brainstorms You meet or exceed all deadlines — from client deadlines to getting your timesheets and monthly reports done on time You’re able to take ownership of parts of account work (such as speaking and awards programs or key projects) — you’re proactive in your communication and don’t have to be asked where things stand You have a solid understanding of your clients’ industries and their competitive landscapes, and you are proactive in raising or discussing key trends and news our clients should know about You’re vocal in internal meetings and internal communications, sharing ideas across your client channels as well as agency channels You have a persistent focus on results, and you push yourself to exceed expectations You consistently look for opportunities to self-educate and seek out new responsibilities across client teams and the agency in general You’re able to identify problems and work proactively with your manager to find solutions Content Development You produce compelling, typo-free first drafts of materials including press releases and blog posts, background materials, speaking abstracts, contributed articles, case studies and more - and also make creative suggestions or revisions to existing content Media, Speaking & Awards You have a solid understanding of the media landscape for each of your clients You have started to establish relationships with at least a few key reporters You’re starting to manage media campaigns from start to finish — ideation, drafting pitches, developing materials, determining best targets, pitching, landing coverage You’re starting to bring new ideas to the table, such as new pitch ideas or reporters You’re starting to manage speaking and award programs with less oversight from your manager; you have a broad understanding of the events and awards industry for each of your clients You create compelling, typo-free first drafts of speaking and award submissions and prep materials You’re able to connect the dots between clients for media opportunities you find and you share intel on media moves or reporter meetings with the broader agency Marketing Strategies You have an understanding about relevant social media channels for our clients and you develop compelling content that you populate within social media channels You’re starting to think beyond just media and look for ways to integrate marketing methodologies with clients You’re able to independently manage smaller scale social media or influencer campaigns Measurement You’re learning to connect the dots between the work we do and how that work ladders back to our client’s goals, OKRs or KPIs Business Development You treat Merritt Group/Cutline as a client, identifying new opportunities and areas of growth, and engage, amplify, and contribute to our brand You assist with the development of business development prospect lists You provide input into strategic documents like high level background research and participate in brainstorming new ideas for business development You may be invited to meet with prospective clients This position may also require other duties as assigned. #J-18808-Ljbffr Merritt Group